Life, 1910-05-05 · page 58 of 72
Life — May 5, 1910 — page 58: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring four product advertisements rather than political cartoons or satire. The ads promote: 1. **Old Hampshire Bond Stationery** — appeals to class consciousness by claiming using business letterhead for personal notes violates "good breeding." It emphasizes masculine propriety ("a stationery for the personal use of men"). 2. **McCallum Silk Hosiery** — targets women, suggesting silk stockings are essential summer wear. 3. **Kewanee Water Supply System** — pitches indoor plumbing for rural homes, positioning modern water systems as bringing city conveniences to the countryside. 4. **Life's College Contest** — announces a writing competition offering $100 for the best article about college life, with submission guidelines. The page reflects early 1900s consumer culture and class anxieties about proper etiquette and modern conveniences, rather than containing political satire or caricatured figures. It's a straightforward commercial publication targeting educated, middle-to-upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Impression Your Letter Makes (When you use business letter heads ‘for personal correspondence) Did it ever occur to you that a note to a friend is a sort of gift— a gift of your thoughts, your inten- tions, your sentiment ? To write personal notes on business stationery is to miss a fine point of good breeding. For a man to use feminine note © paper is almost as pitiful. There is a stationery for the personal use of men. It is Old Hampshire Bond Stationery It is made in note paper sizes with envelopes to match. It has a masculine strength, dignity and quietness, with a snappy-little crackle all its own. You will catch our drift in calling it “The Stationery of a Gentleman” Write for portfolio of samples and names of your local dealers HAMPSHIRE PAPER COMPANY ‘The only paper makers in the world making bond paper exclusively. Makers of Old, Hampshire Bond, “The Stationery of a Gentlemany” and also Old Hampshire Bond Type- writer Paper and Manuscript Covers, SOUTH HADLEY FALLS, MASS. HE Callum Silk Hosiery Silk stockings should be wom with every sum- mer dress when they may be had in the quality and at the price of McCallum Silk Stockings. They wear as well as lisle and cost ittle more. The Guarantee Envelope insures against all defect, and contains matched silk mending I yur deer ba't MeCallom Sik ngs, wo wil ercengs to. supply ‘you if you will let ua know who hei. Our bookie, Through My Led: Ring,” will be interesting to you and we trust you will write for it. McCallum Hosiery Co. Northampton, Mass, Water for Your Country Home No matter how far you live from the city, you can have all the sanitary conveniences of the best city water works system —an abundance of water, under strong pressure, for your bathroom, kitchen, laundry, lawn,.garden—anywhere. Good fire protection too. This splendid water supply service assur>d, if you install the Kewanee System of Water Supply ‘The Kewance Tank is located in the cellar or buried in the ground and the water is delivered by air pressure. No elevated or ide tank to leak freeze, overiow of collapse. ‘The tank is made of feel plates and will last almost indefinitely. ‘ies! Fife build the finest line of pumping machinery—the, resale df ten years experimenting and practical experience. Kewunce punips are operated by hand, gasoline engines, electric motors, etc. Kewanee Systems are complete. They are easy to install, ‘Every plant sent out under a positive guarantee. Over 10,000 Kewanee Systems in successful operation. No charge for engineering service. Ask for complete Kewanee catalog No.13, Kewanee Water Supply Co., Kewanee, Illinois 50 Church St, New York City 1212 Marquette Bldg., Chicago 305 Diamond Bank Building | Pittsburg, Pa. “Life’s’’ College Contest To All College Students: LIFE will give one hundred dollars for the cleverest article, suited to LIF uses, on each college and its life. Every college student is eligible to compete. It is not necessary to be a subscriber to LIFE. For all manuscripts which do not receive the prize, but which are deemed worthy of publication, LIFE will pay at its regular rates. CONDITIONS. . Manuscripts should not be more than fifteen hundred words in length anc should be typewritten when possible or written in a legible hand. Manuscripts should be written only on one side of the paper. The contest will close on June 1, 1910, no contributions received after that date being considered. The name and address of the sender and his class year should be written on the upper left hand corner of each manu- script. Manuscripts will not be returned unless accompanied by return postage. No individual inquiries can be answered, but where an inquiry is of a general nature a reply covering the point at issue will be published in LIFE. The competition is open also to girls’ colleges. All communications will be treated confidentially, and the author's name will not be published unless so desired. Address - COLLEGE CONTEST, LIFE, 17 West Thirty-first Street. comicbooks.com