Life, 1910-05-05 · page 56 of 72
Life — May 5, 1910 — page 56: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. It contains four distinct product advertisements with no political cartoons or commentary. The ads promote: 1. **Atlas Motor Car** — argues consumers should independently verify that two-cycle engines outperform four-cycle engines in power, simplicity, and reliability 2. **Underberg Bitters** — a digestive liqueur marketed as an appetite stimulant and indigestion remedy, available at hotels and restaurants 3. **J. & F. Martell Cognac and Brandies** — premium spirits founded 1715, distributed through G.S. Nicholas & Co. 4. **Solarclipse Headlight** — automotive lighting with dual fields (long-distance beam and near-field diffusion) For modern readers: these ads reflect early automotive technology debates (two-cycle vs. four-cycle engines were genuine competing designs) and period attitudes toward alcohol as medicinal/digestive aids—acceptable advertising even during Prohibition's enforcement era. No satire or political content is present. The page demonstrates how Life monetized circulation through luxury goods advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It’s YOUR Money---Don’t Spend It On Any One’s Else “Say So”---Learn The TRUTH For Yourself If you will only weigh and consider your automobile investment as carefully as you do many less important business decisions. You and your Family and your Pocket Book will be spared many un- hapo: DON'T buy a four-cycle car just be- cause they are common. Use that Shrewdness of yours —use the same kind of Judgment that you use to make money—and use just a little Time. Look into the question of two-cycle cars. Prove for yourself—for it’s easy—th the Atlas Two-Cycle Motor Car betters every advantage and escapes every fault of any four-cycle car ever built. Prove These Things Yourself Prove that, with half the weight, an Atlas engine gives from 60 per cent. to 75 per cent. more power. Prove that the Atlas has only two (2) moving parts to each cylinder, while any four-cycle engine has from 2§ to $0. Prove that, while the four-cycle engine's most frequent trouble is in its valves, the Atlas has NO valves at al Prove that numerous Atlas Cars that are today five years old are still running and nearly as good as new Then Stop and Think By the time you have proved this much, you will be anxious to have some four cycle friend prove why his car is as good Prove that the Atlas gives twice as“? 49 Atlas. many power-impulees to the crank-shalt I he can do it, you buy his kind of a as any four-cycle engine car. ‘Send for our Catalogue today. 30 H, P. Touring Car, $2,000, 60 II, P, Touring Car or Toy Tonneau, $2,500 Atlas Motor Car Company, Springfield, Mass. New York Branch, 1924 Broadway Fred H, Adams, Manager A Spring Stimulant ‘The one Bitters which braces quickly. perma- nently, and does good only is ** UNDERBERG.”” Tempts the appetite, gives a relish to every meal, and banishes indigestion. Greatly ap- preciated by those who travel—and for the Sportsman ft is a necessity as well asa luxury. Delicious in sherry and all mixed drinks. Enjoyable as a Cocktail and better for you Over 1,000,000 bet tlew hepa 1 Valted Mates To make sure of getting the genuine at any hotel, dub or restaurant, ask for it by na “UNDERBERG " Bitters, and look at the label. Sold by the bottle at leading Wine Merchants and Grocers everywhere, Bottled hy M. Underberg, Albrecht, Khelnberg, Germany, ance LUYTIES BROTHERS, Sole Agents 204 William Street, New York Cognac (Pounded 1715) kkk FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G. S. NICHOLAS 6CO. New York ‘For Town or Country The Ideal Headlight The Solarclipse is the aristocrat of motor lamps. It gives the motorist two entirely distinct ficlds of light—some- thing no other motor lamp docs. ‘\ patented optical combination affords at the same time a power- ful long-distance searchlight beam and a wide diffused area of near-by illumination. When approaching a curve, the searchlight beam is off at a tangents Ma ditfused rays show the road clearly, practically enabling the driver to “sce ‘round the pr For city driving, where the searchlight bean ‘a menace to trafhe or forbidden by law, a simple mec ism enables you to shut off the dazzling rays without affecting the wide light. In other words you have just the light you want, when you want it—an exclusive Solarclipse feature. Catalog free on request. Badger Brass Manufacturing Co. Kenosha, Wis. New York City Solarclipse ‘The Two Fields of Light Illustrated comicbooks.com ‘(Qm_-:_: >