Life, 1910-05-05 · page 55 of 72
Life — May 5, 1910 — page 55: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The dominant content features a Stevens "Trapshooter" shotgun advertisement with technical specifications and sales copy. The upper left contains "The Literary Zoo," a gossipy column about theatrical and journalistic figures. It mentions **Colonel John W. Norton** (theatrical sponsor), the **Gilder family** (competent people), and **Colonel Cockerill** of the *Post-Dispatch*, who employed the writer **Lafcadio Hearn**—described as a "strabismic genius" (cross-eyed). The anecdote mocks Colonel John's practical wisdom about an explorer claiming to find the North Pole. The sidebar advertises *National Sportsman* magazine with a hunting/fishing focus. There is **no political cartoon** on this page. The content reflects early 20th-century advertising conventions and literary gossip typical of Life magazine's format, mixing entertainment news with commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Literary Zoo (Continued from page 842) John W. Norton—theatrical sponsor of Mary Anderson—in the corridor of STEVENS the Laclede Hotel. Apropos of the competent Gilder family, Colonel Cael Wo “TRAPSHOOTER?” No. 522 Gilder came to me with a plan for ° finding the North Pole and suggested that I employ him to carry it out. It a - gs ng me ates waste atbad ‘plan, sand. of coutse, tk GAME-BIRD and trap Repeating Shotgun which positively would have been a great ‘beat’ if cannot be balked. Its finish and details make it indi- Gilder had gilded that pole. But he = RET Foal kis . . . mere nereanalj wanted'to go‘it alone,so I'said'to him: vidual and distinctive—an index of the owner's personality *Pérhaps you would find the pole, and and taste I like your pluck—but how on earth “ would you prove itt.” This is the Fastest Repeating Shotgun made. Which would seem to indicate that ’ Colonel John was wiselan' his| day'and The Barrel of the Stevens ‘‘ Trapshooter’’ is of compressed generation, and that a polar “ party” ‘ . a named Cook might profitably have forged high pressure steel fitted with a hollow matted rib and taken @ leat fromthe: New" York: edh matted frame, making it a perfect ‘‘non-blurrable’”’ sighting gun. It was Colonel Cockerill, by the way, oe . . . who as editor of the Post-Dispatch The breech is a solid steel wall—a wall free from all projec- gave employment to an obscure re- fae hin Ss interfere wi apid a asy sighting porter named Lateadio Hearn, Thar tions which might interfere with rapid and easy sighting. strabismic genius was forthwith as- " : . pe . apr ‘ : on i | signed to “write up” the Mississippi Made with full choke 30 inch barrel, straight grip, checked grip River levee, and proceeded to turn out and forearm slide. Stock 14 inches in length, drop at heel 2% in- ches and drop atcomb1¥% inches. Nodeviations. List Price $40. literature at something less than $4 per newspaper column. It was too much for the Colonel, as he himself afterwards acknowledged. He knew Also made as No. 525 De Luxe. allowing reasonable options | what he was getting, but to pay more 4 N “ae Price $c than $4 for 1,500 words was in viola- and finish of detail. List Price $50. tion of all traditions since Vide Poche “ (Carondelet) was settled by the RIFLE TELESCOPES—Draw a bead on distant game through a Stevens Tel- French. And as his conscience pricked \escope. Sharpshooters and Hunters who try a Stevens never hunt without it. Brings .| your mark up close and sharp. Made for all rifles. Instantaneous Sighting System. Simple, sure, quick—permanent focus. Send postal for your copy of our new special Telescope booklet, “Look Through It.’’ Will be mailed the day your request is re- If you like— SONNE ceived, without charge. CAMPING POINTS FOR THE SHARPSHOOTER, HUNTER & TRAPSHOOTER: ie ju will like the You can obtain - letter written you personally es, Shotguns, Pistols and Rifle Telescopes. Just ational Sportsman by one of our experts, on either or all of these sub- the information you need to know about guns, and This, magazine contains | 160 I) jects, giving valuable advice. Wesend you FREE the advice in the letter helps you to be an expert cover to cover with photos |! 160-page Stevens Gun Book, telling all about shot. Write now—today. from life, stories of hunting, ping and tramp- ing which sli hel snd eee |! STEVENS ARMS & TOOL CO., Dept. 195, Chicopee Falls, Mass. Wee: This postbly. visitor will lure you pleasantly awa; 7 Trom the monotonous grind of Tne Ensen ot Drecsee. ee everyday work to the althful atmosphere of Field, ‘ood and Stream. Single cop- is 15c. Yearly subscription |} = an = 7 = ~ with fob $1.00, Special Trial him he had to let Hearn go. Yes, as sceret of eternal youth? Even one ffer you say, it is a very sad tale. But “Gallagher,” whom we hold in af- Send us 25 cents, cheer up. Hearn did't go hungry—and fectionate remembrance, diced young, stamps or coin, and we 4 . eos will eend you the Na- St. Louis did. beloved of the gods—revisiting the Sonal Sporteman for 3 Office Bo: glimpses of the magazines in many in- ee ye) carnations of maturity less grateful our heavy. burnished Ormolu. Gold Watch “ Newspaper office boys, when they grow i Fobs (regular price up, become clerks in book stores, floor walk than his adolescence. We could fill a eos inne ene ip Bly hs raeraaee e book with the biographies of off Ain atony olen pecan: But do office boys ever grow up? alog Geode: Have they not, like Peter Pan, Cupid, NATIONAL SPORTSMAN” * and Senator Beveridge, surprised,.the (Continued on page 845) 98 Federal St, .. 3... Boston, Mass, Z Everywhere AGENTS WANTED boys we have ‘known—some of them intimately, others cursorily through comicbooks.com