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Life, 1910-04-14 · page 4 of 44

Life — April 14, 1910 — page 4: what you’re looking at

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Life — April 14, 1910 — page 4: Life, 1910-04-14

What you’re looking at

This page is primarily **advertising**, not political satire. The main content includes: 1. **Iver Johnson Revolver ad** (left): Promotes a new revolver model, emphasizing durability and reliability for civilian use. 2. **Letter to the Editor** (center): A reader responds to Life's coverage of "tipping culture," arguing Americans should embrace modest tipping practices rather than excessive amounts. The writer criticizes both over-tipping and under-tipping as social problems. 3. **Makaroff Russian Cigarettes ad** (upper right): A lifestyle advertisement featuring a man with a cigarette, suggesting the brand's popularity. 4. **Old Overholt Rye Whiskey ad** (lower right): A liquor advertisement emphasizing quality whiskey. The page reflects early 20th-century consumer culture and social etiquette concerns, with minimal satirical content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

VER JOHNSON SAFETY AUTOMATIC REVOLVER The equipment throughout with wire springs makes the New Iver Johnson the most durable, the smoothest and sharpest in action and the most dependable revolver sold at any price, The New Model Iver Johnson is the only re- volver equipped entirely with spiral and round wire springs — the type of spring em- ployed by the U. S. government in its rifles wherever they can be used. ‘Ths steple, bot trustworthy “Hammer the Hammer” ‘Safety Lever in 2,000,000 Iver Johnson re- volvers sold during the past 16 years, bas proved that the on/y way an Iver Johnson revolver can be discharged is to puél the tra; Our new Catalogue tells all about these exclusive features, ‘WER JOHNSON SAFETY HAMMER REVOLVER yrinch barrel, nickle-plated finish, 22 rim-fire $6. 00 Gartndge, 32 or 35 center-Gre cartridge . ja! 3 arrel, nickle- ish, or Bir ceotersre rtrdze > eiaeecs $1200 Where unobtainable lly, we ship direct on rex ceipt of price. IVER JOHNSON'’S ARMS & CYCLE WORKS 186 River St., Fitchburg, Mai New Yorx—99 Chambers St. HasteunG, Grewtany—Pick- buben 4. Pactric Coast—717 Market St.. San Francisco, One Who Obeyed That Impulse Dear Lire: Here I am “obeying that impulse” by mailing you the small sum of five dollars, in the form of a New York draft, to the end that 1 may have Lire on my library table weekly for a year. The impulse is in part due to my approbation of your fearlessness. It is also due to an un- mistakable desire on my part to see “ the things you left out of that ‘Improper Number.” Please hurry them along in an early issue. What you published first was promising. I for one want the rest of the bunch. How any one could ob- ject does not seem possible. Yet such is life! Lire, you are sound in purpose. You are true to your convictions. And you fear not. Reverting to the early West- varnacular: Lire, you are “all Put her there! ’’ Cordial}; cL. Ww. Funterton, Nes., March 22, 1910. Pernicious Tipping System Deak Lire: You recently published a correspond- ent's communication anent the growing “tipping ’ evil, which 1 hoped might bring responses and lead to your cudgel- ing the said evil as effectually as you do vivisection, for instance, or the theatre ticket swindlers. It has at least as- sumed the propertions of a nuisance, and the shame of it is that at the swell ho- tels, etc, it is the “men higher up "’ that promote it. The average American can- not, or will not, do his tipping in mod- eration, like the average European. He must generously emulate his richer brother, whether he can afford it or not, or he must meekly take the near insults of the serving classes. At one of the swellest New York ho- tels recently I happened to have just the change for my breakfast, and should have had nerve to kick the insolent waiter to whom I paid it. If you offer five doilars to pay for a dollar lunch, or one dollar for a fifty-cent lunch—sa Chere LY es OSE: Vr, boacce, Jamriecd ke That's my peculiarity—what’s yours? MAKAROFF*‘ RUSSIAN CIGARETS 15 cents and a quarter AT YOUR DEALER'S. Nearly everybody smokes them now PhettarefZ, ~ Borlrn Mail address—95 Milk Street, Boston, Mass. intolerable. His satchel is grabbed, his hat jerked off to brush, he is helped on or off with his coat, or hammered with a whiskbroom, and may disburse or ad fifty per cent. or more to his legitimate bill by tipping somebody at every turn, or he is an undesirable guest and called a mean cuss by the whole crowd of leeches. If he can refuse the extortion, as any man should, he is qualified to hunt lions in Africa, The evil has be- come well nigh as universal as it is abom- inable, and the chicf blame does not rest with the tip-takers (Continued on page 665) Old - Overholt Lombon Exctaxo—#0 Queea Se Cbeapuie. EG | Kakers of Iver Johnson Single Darrel Shotguns end a Pullman diner—did you ever have Seer senntoe, Srate Breet Biaveits: sizable even change returned? Never! You get plentiful small or large change, to suggestively fit your inclination or ability. And you get a snort or sneer of contempt if your tip does not meet the views of your serving man, who quet and favor. aided and abetted by his employer in ex- torting from you extra payment for Ask for what you are rightly entitled to. That ‘ / is, in addition to remunerative and pre- Old Overholt vailing high prices, they use every de- 4 vice to compel you also to pay their $ + tia Rye The prodigal or spendthrift fool may buy the obsequious service of lackeys who will neglect or snub others to give the service for which they are bribed— but to the average man it is becoming is the expression used by many men who know what whiskey quality means. = By calling for Old Overholt Rye they get a ripe, mel- low whiskey of rare bou- and you will reall signif f ti “cee wniz! 1 HAVE A PREMONITION THAT SOMETHING WILL HAPPEN UNLESS BILL CATCHES THAT FixerLy!’* A. Overholt & Co. Distillers Pittsburg, Pa, 4 comicbooks.com