Life, 1910-04-14 · page 5 of 44
Life — April 14, 1910 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising and entertainment content** rather than political satire. The main features are: 1. **Victrola advertisement** (center): Promotes Victor Records' opera catalog, listing famous singers (Caruso, Melba, Homer, etc.). It's marketing recorded music as an alternative to live opera now that "the opera season closes." 2. **The Matchless Smoke advertisement** (bottom): Promotes Autolite and Monolite cigarettes as "self-lighting" products that work "in sunshine, wind or storm" without needing matches. The tagline emphasizes convenience for people "Walking, Riding, Driving, or 'on the go.'" 3. **Reader letter** (left): Discusses vaccination and antitoxins in response to earlier magazine content. The page reflects early 20th-century consumer culture, marketing emerging technologies (recorded music, self-lighting cigarettes) to modern, mobile Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
10 Minutes from B'way THE MONTCLAIR * ON THE MOUNTAIN TOP " MONTCLAIR, N. J. From Our Readers (Continued from page 664) Batteries as effective as yours could render the public great service that { believe it would appreciate, and help to abate a nuisance by pitching into it Yours truly, W. P. Katto Denver, Coxo., March 25, 1910 For Both Sides Lire Peetisuixe Company. 17 West 31st Street, ‘ew York City. Gentlemen :—Your number for Feb- ruary 17 contains a communication from Mr. Harrison W. Smith and your answer thereto, relative to questions on vaccina- antitoxins and the Pasteur treat- I regret that Lire did not give a more extended discussion of the questions put by Mr. Smith, as they are particularly saliant in their bearing on the whole his- tory and development of the study into the causation and prevention of zymotic diseases. In speaking of these subjects let us not forget we are dealing with a department of science which has had the earnest attention of eminent men since the exploitation of vaccination by the English physician Jenner in 1776— a period of 134 years, the last thirty h have been rich in the de- velopment and application of bacteri- ology It seems reasonable to me to expect that a publication so widely read and well known as Lire should, at least for the benefit of doctors, sanitarians, sani- lary engineers, or other professional men who make a scientific study of matters concerning the health of the individual and the community make a more defi nite exposition of the stand it has taken on these questions which are of great importance to the welfare of mankind It is perhaps almost unnece: point out that any 1 opinion either advocating or condemn- ing vivisection, vaccination or the thor; of antitoxins, while being useful to in- fluence or prejudice the public carries little weight with scientific men. Any opinions, therefore, such as those ex- AUTOLITE 25c. MONOLITE 15c. They strike and light on the box There are t The opera season closes, but the opera continues on the Victor Though the opera season is over, and the stars of the Metro- politan and Manhattan have goue abroad, you can still hear them sing their greatest triumphs on the Victor. Caruso, Calve, Dalmores, Eames, Far adski, Gerville-Réache, Homer, Journet, McCormack, Melba, Plancon, Schumann-Heink, Scotti, Sembrich, Tetrazzini and Zerola are among the world’s greatest artists who make records exclusively for the Victor. They not only sing solos and duets for you, but such famous concerted numbers as the Sextet from Lucia, the Quintet from the Meistersinger, the Quartets from Rigoletto and Bohéme, and the Trio from Faust i Hear this beautiful Victor music at the nearest Victor dealer's. |Ask specially to hear the great Trio from t (95203) sung by Farrar, Caruso, and Journet—a wonderful record made by the new Victor process of recording Victor T. ig Machine Co., Camden, N. J., v pressed by Lire, which are so at vari- ance with the judg f Self- Lig ghting Sects, Ses CIGARET ES & heir ten ises for their ter ude from time to tin I allusions—pictorial, ft even exhibitionary—of the does yfir doen inncog: evils of vaccination and vivise all these I have not yet seen one which gave any broad, truthful argument in favor of anti-vivisection and anti-vacci nation. Continued on page 667) comicbooks.com