Life, 1910-04-07 · page 58 of 76
Life — April 7, 1910 — page 58: what you’re looking at
What you’re looking at
This page is primarily **advertisements and literary content**, not political cartoons. The dominant feature is a **Firestone Tires advertisement** (left side) promoting their tires and demountable rims as award-winning automotive equipment, emphasizing quality and endorsements from major auto shows. The right side contains **"The Literary Zoo,"** a satirical column mocking English critic Clement K. Shorter's condescension toward Americans. Shorter had expressed puzzlement that Milton's complete works were published by an American university rather than a British one. The column's authors mock this snobbery by sarcastically suggesting they've "thrown out" their American dictionary in deference to British superiority, then ironically define "Sphere" (Shorter's publication) as encompassing the entire world—not just Britain—suggesting Shorter's provincial outlook. The page also includes an advertisement for a Double Hammerless Shotgun and discusses a proposed U.S. Parcel Post system. **No political cartoons are present on this page.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
40 Minutes from B’woy THE MONTCLAIR “ON THE MOUNTAIN TOP ” MONTCLAIR, N. J. Have Your Car Equipped with the tires and rims that have been awarded the great National Endorsement of the year — Firestone TIRES and DEMOUNTABLE RIMS Each year the motoring world turns to the three great automobile shows, two in New York and one in Chicago, for their eadorse- ment of the latest and best in motor cars and tire equipment. ‘This year Firestone Tire equipment, although commanding a little higher price than the ordinary, because of its superior quality, has been awarded this great national endorsement. More Firestone Noo-Skid Tires were used on exhibit cars than any other noa-akid tire of any kind. Three times as many Firestone Side-Wire Tires as oearest competition. Mere subi showed Feeass Oui Deets Demountable "i any of! sort, tically showed ell competing demountable rims combined. No more sweeping endorsement of quality against price has better equip- at any price than Firestone The Literary Zoo (Continued from page 641) with hoops of steel by a canny Scotch- American: Andrew Carnegie—simplest and therefore the best and greatest of spellers, bar none. W.T. L. On a Certain Comprehension in Foreigners It is an Englishman, we believe, Mr. Clement K. Shorter, who peers at us with a puzzled expression through the fog and smoke of London ere he lets fall this remark for the Sphere: It is curious that the first great edition of + Milton's comulete works should come from a, and from Columbia University, ver that may be. We threw our only dictionary—a Worcester—out of the window when we learned from Professor Lounsbury that it was compiled by a mere Amer- ican and not by a Britisher, as we had been led to behe The accepted defi- nition of “sphere” is accordingly out of arm's reach. We have a hazy no- tion that it implies or connotes—if secondary meaning—the world we live on; and we mean by “we” not only our editorial selves but ever been offered to the motoring public. No ment for your own car can be secured Tires and Demountable Rims. \ Firestone Pneumatic Tires for all standard rims, in el a? only as a plain and non-skid treads. Firestone Demountable Rims for all quick-detachable or regular clincher tires. ‘With Firestone Demountable Rims, the motorist overtaken by tie trouble merely unlocks the rim carrying damaged tire and substitutes a spare rim with its already inflated tire. No loss of time, annoying exertion ot even tire-pumping, Send Now for Tire Equipment Book FIRESTONE TIRE & RUBBER CO. “America’s Lartest Exclusive Tire Makers * AKRON, OHIO you and us and William Allen White, and many, many others, among whom we reckon Mr. Shorter. Thus Sphere, we take it—treading timidly the while in the mnemonic mazes of our etymol- ogy—when adopted as the title of a periodical, suggests, even to the un- tutored mind, the intellect’s unbounded earthly domain—a territory compris- ing not only islauds but continents; not only an island but @ continent. Mr. Shorter’s Sphere, to be sure, is alified by “ London.” So, at least, we (Continued on page 643) Why Not Have a Parcels-Pest ? The United States Government is al- ready equipped with more than 60,000 completely organized stations. These have their managers and clerks, their rentals, heat and light, their detective and legal services already paid for. To handle parcels would cost nothing ad- ditional in tens of thousands of post- offices, except the wagon haul in the lo- cality. Is it possible to conceive of any busi- ness men taking part in operating private express companies if the government were to make use of this far-reaching and costly machinery? You can obtain a letter written you one of our experts on elther or all of these eubjec giving valuable advice. Page Stevens Gun. Book Double Hammerless Shotgun—Barrels Compressed By the Stevens Demi- and Forged Demi-Bloc, Genuine Krupp Fluid Steel. American SI otguns usual; ioe’ System (exclusive tot barrel forgi Company) the lug is an actual PART of the result Is that this gun is the STRONGEST where most doubt ‘This spells SAFETY, absolute and sure. The close shootin; cision of the Stevens work If your Sporting Goods No, 365—$32.50. No. 375—$40.00. 38S—$60.00. the weakest—at the breec a have Krupp barrels.) POINTS FOR THE SHARPSHOOTER, HUNTER OR TRAP SHOOTER, nally by We send you FREE a 160. telling about J. STEVENS ARMS & TOOL CO., De; THE FACTORY In the letter helps you to be an expert shot. ic Rifies, Wltenowe today. pt 194, CHICOPEE FALLS, MASS. F PRECISION comicbooks.com