Life, 1910-04-07 · page 59 of 76
Life — April 7, 1910 — page 59: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not satirical content. It contains three distinct ads: 1. **William Bernstein Shoes** (left): A women's shoe advertisement emphasizing "Style, Comfort, Fit, Durability" for Short Vamp pumps, priced at $4.00. The small cartoon showing a woman in profile illustrates the shoe's aesthetic appeal. 2. **Fox Anti-Skid Chains** (center/right): The main advertisement promotes tire chains as essential automobile safety equipment, guaranteeing they won't damage tires while preventing skidding—a significant concern for early motorists. The technical diagrams show how the chains' design protects tires. 3. **Literary Zoo article** (top): A brief editorial piece discussing British periodicals, particularly *The Sphere*, comparing it to Life's own content. The page reflects early 20th-century consumer culture: women's fashion, automobile safety innovation, and magazine editorial content coexisting. There is no political satire visible—this appears to be standard magazine advertising mixed with editorial matter.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: FOR WOMEN styi: No, $19--Patent Pump, Louls XV., or Cuban heels, $4.00. ox—Black Suede Pumps, v., oF Cuban heels, $4.00, $2—Patent Pump, turned ban The Literary Zoo (Continued from page 642) are informed by some one who has seen a copy. It is, we are told, an authority on sport, the Royal Family, the preparation of jugged wallaby and other things proper to literature and the arts. It provides in one page, we understand, a kind of literary short- cake palatable to the British masses and classes—lighter than plum-pudding and even easier to digest. In fine, the Sphere, if we may believe the testi- mony of a naturalized Englishman in “our midst,” is notable in its general scheme and subject matter for the qualities peculiar to the British weekly periodical—with which we compete, but which we cannot imitate. eo 8 8 To return to our muttons and our etymology, does “ London” as a prefix (Continued on page 644) XV., Or Cul and’ Flat Bow, $4.00, Comfort, Fit. Durability ‘The William Bernstein Short Vamp Shoes possess these requisites to a degree of perfection never excelled. To s) more about shoes embodying these features would be superfluous, The William Bernstein Short Vamp Shoes are not the only good shoes made, but there {sa distinct line of difference drawn between them and all others. They ‘ar fashioned on the original Short Vamp Last, produc! tho prettiest and daintiest effect in women's footwear, 31 be obtained at only one place in the World, the fo» Short Vamp Shoe Shop | St W, Sist St,, bet, Broadway and 6th Ave.,New York. | ‘The largest elleatele of women to the world ts ezpplied with the erigtzal Sdort Vamp | es through ees Mall Order Syetem, which baa eacenal satisfactory faciliiea. Catalngoe “O" deacrives many sew novel shoes, Free en request. ANTI-SKID CHAINS _Can’t and WON’T cut Tires. They DO pre- vent skidding absolutely Fox Chains are NOT just ordinary chains fitted to go round atire. Fox Chains were invented, designed and constructed for one purpose only— they are NOT makeshifts. They were developed to fill a three-fold pur- pose—to prevent skidding absolutely, to be harmless to tires, and to wear many times longer than other chains. All of these they do—they are the ONLY chains which do—and this we GUARANTEE. If you want absolutely to prevent your car from skidding—if you want to keep from ruining your tires througl. chains—you MUST buy Fox Chains —for there is NOTHING else to give this service. They cost a little more, but they are worth a very great deal more. - We have a booklet which will tell more about Fox Chains than a dozen ads like this, It will tell you also how connecting link © save your tires. Cut out the cou curves away to-day, Bill out and mail to us—it's valua- from thetireso ble and it’s free. that no edge can come against the 1 rubber-et 2 2.—These flat surfaces tay7l._—This portion of the edocrcces® Fox Metallic Tire Belt Co. 1999 Broadway, N.Y. Please send me your Free t3ooklet 3 on Fox Tire Chains. come against the tire, They are the only portions of the cross chains which do touch the and that is why they don’t and can’t cut the rubber. Fox Metallic Belt Co. 1999 Broadway New York City i} "EOlen 0 THERE WAS A DISTINCT MASCULINE My Dealer or Garage is TOUCH ABOUT THE WAY MARIE WORE HER cuorms. Dealer's Name comicbooks.com