Life — April 7, 1910 — page 57: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Literary Zoo (Continued from page 640) “home talent.” There was a stranger within her—Gates. She gave John W. his start and Mary Anderson her finish. Her hardware is the hardest and her soft water the softest to be found in any State. Illinois has had her Lincoln; St. Louis imported her own emancipator, Lincoln Steffens. Some day at the Fair grounds she will have a “home week,” to which truant genius will repair to talk about music, art, literature, the drama and other by-products somehow missing in the St. Louis market reports. For chairman of the reception committee we nominate her most popular author (Cries of “Winston Churchill!”). No, not Mr. Churchill. We nominate, ladies and gentlemen, a man whose works are, or were, known wherever the English language is broken, a mau whose name it would be a superfluity to speak—your talented townsman, your most prolific, as he is the most ver- satile of writers. Ladies and gentle- men, we nominate as chairman to re- ceive home-coming genius the author of the Lives of Jesse James and Jesus Christ. (Deafening Applause.) Whoa, January! We really didn’t mean to run away. Blame it on Mis- souri, put it up to Champ Clark if we took the oratorical bit in our teeth. Only this: If you are ever tempted to suck eggs, count a hundred and ask yourself, “What would William Joel Stone do?” And, say! be sure to get off at Kansas City; it has hitched its wagon to the Star. See that hitch! It's a Nelson, and will hold you for a while. And then there’s St. Joseph. No, it was settled some time before Mr. Folk. As you see, Missouri is and has been going and growing some. There are even Republic subscribers who also take Lire. Down in the Ozarks last fall we heard a man make a new joke. Ws Tmansfacture cigarets primarily, because Tam acigaret smoker, Iam not trying simply to make something fo well, Tam making something to amele, My success would indicate that American smokers were ready for just that change from the “sell- ing” to the “smoking” point of view, T consider that my selling success has been due mainly to the fact that I have left selling out of consideration, except as a natural and healthy result of making good on the smoke. Simple recipe for success, isn't it? It dssimple, but it works, never knew itto fail.” It’sso simple that I often wonder why more people don't try it. I've smoked cigarets off and on for more than twenty years. I smoked American cigarets long before the more exotic Oriental kinds were heard of in this country. Until eight years ago I flirted with about every new cigaret that came along, always hoping to find one I could stick to, because I have always preferred a cigaret to any other form of smoke. A good trial always convinced me that I was in wrong. Eight years ago I came in contact with a number of Russian officials, They smoked Russian cigarets, Ismoked with them. Here at last w thing diferent. I begun importing them for my own use—five and ten thousand at a time. But [couldn't keep them on hand. My friends wanted them too badly. __ went on in this way for two years, smoking as many asI wanted (when Thad them) without feeling the slightest effect except one of exceeding satisfaction with my smoke never any of that “craving” before smoking and “depression” afterward. with which most cigaret smokers are familiar. I investigated the Russian cigaret industry pretty thoroughly. I went after reasons—and I found them. Iimported the Russian blends in bulk and experimented with the making ofcigarets. I studied the cigaret industry in this country. I finally acquired from my Russian manufacturers all rights for America in their blends, trade-marks, etc., and their foreman to start my factory. Ihave been making Makaroff! Russian Cigarets in this country now for six years. Our principal difficulty has been in getting together enough Russian workmen to make enough of these cigarets to make them a national proposition. “ut now we have them. From the day we started tomake them to this, the cigarets have never varied, profit or no profit. I always have believed that if we produced the quality the public would produce the sales. And that faith has been justified. You will always find in MAKAROFF RUSSIAN CIGARETS a quality that corresponds with the straightforwardness of the advertising, We have now introduced the goods so thoroughly to dealers that you can get them almost anywhere in the best cigar stores, hotels, ca ning cars, etc. Any dealer who hasn't got them can get them quickly from his local Jobber. If he doesn’t want to, we wi supply you promptly, by mail, on receipt of the dealer's name and address, or simply his address, so that we may investigate his reason for refusal. If you do not like these cigarets at the first trial, remember that they are mighty different from what you are accustomed to, and that the diference és all wer. Take time to get alittle used to them and you will find out just what we mean. ; Makaroffs are absolutely pure, clean, sweet, mild tebacce, watoached by anything whatever to give them artificial flavor, sweetness, or to make them burn, You'will find that you can smoke as many as you want of them without any of the nervouness, depression or “craving” that follows the use of ordinary cigarets, Pare tobacco won't hart you. You may not be used toit, and you may not like the first Makaroff, but you'll like the second one better, and you'll stick to Makarofts forever if you once give them a fairchance. We have built this business on quality in the, goods and intelligence in the smoker—a combination that simply can’t lose. We waited quite a while, but it has won in ourcase and won big. ‘The result is, that "This is a Makaroff year—nearly everybody smokes them now" Makaroff At Your Dealer's ¢ 15 cents and a quarter in boxes of ten. $1.50 to $6.00 for 100's. At Your Dealer's Mail address, 95 Milk Street—Boston, Mass, The Choice of Champions and Best Rinks Catalogues Free TWE SAMUEL WINSLOW SKATE MFG.CO.Woeccrree.Mass.,U3.A, New York, 84 \bers Street. Lad bein is, 4 Avenue de la Missouri, morituri te salutamus! (It’s a bully place to be buried in.) os 8 8 And Jones? What has happened to Jones? Not Colonel Jones, spell- binder, but Professor Jones, speller? Oh, yes, to be sure. We simply meant to say that while we stand ready to concede almost anything to Missouri— even the Democratic vote—we cannot allow the championship claim to Jones, It is held by a previous claimant; held (Continued on page 642) comicbooks.com