Life, 1910-03-24 · page 5 of 44
Life — March 24, 1910 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising** for Studebaker electric automobiles, with a secondary "From Our Readers" section addressing horse welfare. The left column contains reader correspondence about the "Old Horse Relief" movement—advocates writing to New York city officials urging humane treatment of working horses. The letters reference declining horse populations and propose fifty-dollar minimum values for animals to prevent their sale to cruel owners. The right side is a full advertisement showcasing a Studebaker electric car, emphasizing it as a modern alternative for urban transportation (calling, shopping, business). The ad markets the vehicle to women particularly, highlighting ease of operation and reliability—subtly suggesting electric automobiles as replacements for horse-drawn vehicles, aligning with the contemporary animal-welfare concerns discussed in the letters section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rk steadily 8 the day D is a 1s, which] For the Old Horse To te Epitor oF Lire: Dear Sir:—Knowing the name of one humane society in New York I have communicated with it in vain in regards impelling any action on its part in the concern dealt with in the following let- ter, which I am sending to the New York Mayor and the five borough presidents, as well as to city heads elsewhere : “ Dear Sir:—I am sending to the prin- cipal cities of the world a notice of this association’s Old Horse Relief move- ment in Boston, “You are seriously requested to take it up in your municipal government, and even to take the personal trouble of bringing it to editorial attention. “The matter is not a sentimentality. Horses work all their lives for the crucl- est last years experienced by any crea- ture, human or brute. I meet with a great accord of better, proprietors on ffty dollars as the value at which a declining animal ought not to be sold but relieved of life or labor. Investiga- tion of what is done, followed by publi- cation of listed owners found humane, is our procedure. “Very truly yours, “PH. Betxxar, Agent.” If you think fit to notice this move- ment in Lire, and to provide me with the names of one or two New Yorkers likely willing to pay investigators, through that and other steps I may be able to get this work started in the me- tropolis. Believe me, sir, Your obedient servant, P. H. Beiknar, Agent. Bostox, February 23, 1910. OLD HORSE RELIEF Please send us the name of one more who will adopt or has adopted the Old Horse Relief policy. This movement is simply to urge the non-selling of old and worn-out or pain- fully lame horses. Shoot them if you must. Once in a while “ pension "’ one if you can. (Look out that the farm where you send him is all right—we know that you need to. Or write to Red Acre Farm, Inc., South Acton, Mass., or call up Boston Work-Horse Parade Asso- ciation, Haymarket 228.) Only don’t cast off the patient old servants to be sold for a few dollars. They will almost certainly die in pitiless or penurious hard use if you do. “Old Horse Relief ’’ Desk, Work-Horse Parade Ass‘n., 15 Beacon St., Boston Extract From a Letter I beg to repeat what I wrote Mr. Mas- son the other day, that I cannot too bi hly commend your courage in attack- he detestable abuses of vivisection, (Continued on page 503) For Calling For Shopping The Theatre The Park Business Purposes . Ze . STUDEBAKER Suburban Runs Fe (Interior Driven) For the Entire Family LANDAULET In every feature that makes an ELECTRIC delightful for a woman's use, the STUDEBAKER Possesses distinct superiority. _It is luxurious, handsome, modern in every detail. The STUDEBAKER electric is as easy to manage as a parasol—only the merest, ‘simplest effort with one hand needed to start, to accelerate, to slow-down, to stop, to turn or to back. And the busy business man whose activities require quick trips around the city will find the STUDEBAKER ELECTRIC the most satisfactory means of conveyance. It is absolutely reliable and convenient. Costs less than a horse to maintain. Simple, efficient and economical. It can be automatically charged at home. Write for fully illustrated and descriptive catalogue, which explains the economy of STUDEBAKER ELECTRICS. Address Department F. STUDEBAKER AUTOMOBILE CO.| SOUTH BEND - INDIANA STUDEBAKERS are the only makers of electrics who also make gasoline cars, and whose information regarding electrics is therefore without prejudice soL