Life, 1910-03-24 · page 6 of 44
Life — March 24, 1910 — page 6: what you’re looking at
What you’re looking at
This page is primarily a promotional announcement for Life magazine's expansion, not a political cartoon. The main content announces that Life is increasing from 40 to 48 pages and adding 72,853 new readers. The decorative illustration shows a stylized female figure representing "Fashion," introducing Life's upcoming Fashion Number (dated April 7). The text emphasizes Life's editorial strengths: it claims to have the "best editorial page" and "best dramatic criticism" in America, and praises Mr. E.S. Martin's leadership and Mr. Grantland Rice's literary contributions. A boxed statement declares Life as "the only Free and independent journal in America" not controlled by external interests. This is essentially house advertising designed to attract readers and assert Life's credibility and independence during the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE’S /ASHION NUMBER IS COMING. It will be the number dated April 7, immediately after the one next week. So Pages. Next Week Justa Regular To Our 72853 New Readers: With This Number we increase the size of Life to FORTY PAGES on all regular But issues. Life is adding thousands of new readers to its list each week. That's natural. And inevitable. Friends, we are glad to see you. You are having (temporarily) the laugh on the rest of the world. We want you to know a little about Life and its substantiality (in spite of the critics) and what it in- tends to become. IFE is, with one exception, the Full of Furiously Funny Features FORTY PAGES fine quality. It is full of delicious humor and sound judgment. Then there is Mr. Guiterman, with his Rhymed Reviews, and his other metrical com- ments on literary matters. Mr. Guiterman is one of the most finished verse writers in America, and his technique is unequaled. It will be seen, therefore, that Life's literary department is very complete. We invite you to look into it critically if you will, or any other way. Follow it carefully for a number of weeks, and you will be surprised at what you get out of it. PICTURES :—In no paper in this country is there presented, week after week, such an array of pictures as appears in each number of Li! Noexpense is spared in obtaining the best talent. Life has more artists on its pay roll than any other paper DEPARTMENTS. EDITORIAL:—Life has the best editorial page in the country. only free and independent journal in America, It is not con- trolled by trust, creed, advertiser, political party, millionaire or any- in the world. Not only do the pictures crowd the text pages, but oftentimes the funniest pictorial Mr. E. S. Martin, who writes it, is recognized as being at the head and front of all scholarly observ- ers and acute diagnosticians. Ask any authority. DRAMA :—Life has the best dramatic criticism in the country. Mr. Metcalfe’s long fight with the theatrical trust is historical. He has never wavered in his fidelity to certain ideals toward which the really cultured minds have set their faces He was the originator of Life’s Con- fidential Guide to the Theatres, which is now indespens- able to every theatregoer in New York. LITERATURE:—Life has the best literary depart- ment in the country. Mr. Kerfoot's weekly comment on the latest books has established a unique position for itself because of its sanity and the justice with which it is written. Recently Mr. Kerfoot has added to his de- partment a Confidential Guide to books, which, as one of the leading publishers of the country recently wrote us, now makes this whole department a perfect guide for the reader. In addition to this page, Mr. W. T. Larned contributes every week his Literary Zoo. Mr. Larned’s style has a conscience. Subscription $5.00 Canadian $5.52 fey body or anything except its own conception in the paper will be placed in among the advertise- ments. This is done designedly. Before we start to make up a number of Life we work ourselves up into the most extravagant mood we can, and then let her go. The public is subtly aware of this. COVERS :—Life’s colored covers have a world-wide fame. Each one has an idea—a real thought back of it. And such effects! But you know what they are. Broo. Bite’ fe EG ore 410 A Coming Feature :—On April 14th we start a new department, which will be incorporated as a supplement to Life, consisting of four full pages. _ It will be entitled HISTORIC FUN. Some of the funniest things in the world are in this collection, These, together with many unique comic pictures and a running com- ment, will be published in a Four Page Supplement beginning with the issue of April 14th. Foreign $6.04 comicbooks.com