Life, 1910-03-24 · page 4 of 44
Life — March 24, 1910 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for the Studebaker automobile, specifically the "40" model. The ad emphasizes the Studebaker-Garford's durability and practical design rather than speed or luxury. It includes a photograph of a touring car on a Spanish highway and a detailed illustration of the vehicle's interior, highlighting its "seven-passenger; comfortable and roomy" design with "disappearing folding seats." The marketing pitch focuses on long-term reliability—the car will supposedly provide "satisfaction and economical service every day of the ten years"—and criticizes salesmen who oversell frivolous features. There's no political content or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Send for a copy of the ‘‘MOTORIST’S LOG BOOK" (with maps), giving the actual experience of a prominent motorist while touring through France, Spain and Italy in a STUDEBAKER at a car cost of $3.80—less than one cent per hundred miles—for repairs. HE STUDEBAKER-GARFORD idea is lasting in quality and dependability—the refusal to sacrifice the strength or efficiency of any one feature to another feature’s gain. —To make an evenly balanced automobile of consistent design and con- struction. Not to reeks for og at the expense of comfort, safety and excessive ¢ car will do a mile a minute. and touring fexibiiey. but—abundant power always. ‘ouring in a STUDEBAKER on a Spanish Highway. —To build a car for all work, on all roads—to stand u up to that work steadily and surely—to give you as good a car at the end of five years as the day it was bought. In other words, the STUDEBAKER-GARFORD is. al consistently balanced combination of proven essentials results in a chassis good enough at the end of ten years warrant a new body, that will give satisfactory and economical service every day of the ten years. When you buy a car, don’t let some glib salesman hold a magnifying glass before some freak feature as a selling point which is obtained at the sacrifice of comfort, reliability or service. Address Department F STUDEBAKER AUTOMOBILE CO., General Offices: South Bend, Ind. Branches and Agencies Everywhere STUDEBAKER GARFORD “40” seven-passenger: comfortable and roomy; showing disappearing folding seats $00 comicbooks.com