Life, 1910-03-24 · page 11 of 44
Life — March 24, 1910 — page 11: what you’re looking at
What you’re looking at
The illustration shows a cowboy on horseback approaching a remote, snow-covered outpost with a sign—a classic Western scene. The satire likely references the harsh, isolated conditions of frontier life, with the title "Cold Comfort" suggesting minimal hospitality or relief available. Below are birthday tributes to Adolphus Washington Greely (Arctic explorer and soldier) and John Jacob Astor (wealthy businessman and ship owner), presented as successful, accomplished citizens. The page's satirical comment appears to juxtapose rugged frontier hardship with civilized urban success—contrasting who "succeeds" in America. The small cartoon below mocks women's social participation, suggesting their exclusion from certain spaces reflects societal attitudes about gender and public life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COLD com FoRT Popular Birthdays ADOLPHUS WASHINGTON GREELY Born March 27, 1844 General Greely is a soldier, an Arctic explorer, and 2 gentleman, a combination that in these piping days of peace is not common. He was the first volunteer soldier of the Civil War to reach the rank of Brigadier-General. He has had many honorable vicissitudes and has succeeded in being (in only one respect, however) so un- American as to retain his modesty throug out. He has kept his name out of the news- papers. We honor him, therefore, as one of our most successful citi nd we congratu- late him upon the attainment of another birthday, May it be but the precursor of many more. JOHN JACOB ASTOR Born March 31, 1848 The Astor family has been known for generations. The elder Astor was a fur trader. The latest representative of this distinguished family owns a_ hotel, yacht, and has recently purchased his mari- tal freedom for ten millions. He has also served in the Philippines and written a book, the name of which unhappily escaprs us. He owns a considerable part of New York Colonel Astor, in spite of these handicaps, we believe that there is much happiness in store for you. We are optimistic about you and with application and industry we see no reason why you should not yet succeed Here are many happy returns of the day! Suffragette (to Policeman Who Is Arresting Her Friend): LOOK HERE, MR. OFFICER, WON'T YOU PLEASE ARREST ME IN- STEAD, SHE'S BEEN IN JAIL THREE TIMES ALREADY, AND I DON’T THINK IT’S A BIT FAIR, HE that hath no children in the house is fit for women's clubs, ballot boxes and matinees. books.com