Life, 1910-03-17 · page 4 of 36
Life — March 17, 1910 — page 4: what you’re looking at
What you’re looking at
This page announces Life's "Great Hotel Number," an upcoming special issue to be released next Tuesday. The content is primarily **promotional advertising** rather than political satire. The illustrations depict humorous scenarios: a man diving/flying horizontally (suggesting energetic chaos), a cherub-like figure, and a figure in formal dress. These appear to be whimsical decorative elements rather than specific caricatures of identifiable public figures. The text playfully describes the hotel issue's contents as including jokes about "cold-storage," "steam-heated wisdom," and "sterilized hot air"—puns suggesting satirical hotel humor rather than commentary on current events or politics. The page also mentions a closed telegram contest and references Kerfoot's Confidential Book Guide as "A NEW FEATURE." Overall, this is a **commercial announcement** dressed in Life's characteristic humorous style, not political-historical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“FRONT!” -LIFE’S: Great Hotel Number Will be on all News Stands next Tuesday. storage jokes, steam-heated wisdom, sterlized hot air and a uniform rate for all. Spirit elevators on every floor. Light, airy, spacious apartments, filled with the best things of Life. Room for one million or more comfortably. Magnificent circulation always ‘‘going up.” Nourish- ment provided all hours of day and night. Joy register in lobby. No improper parties admitted. Rates by day, hour or week, only ten cents, which includes all the privileges of the advertising annex, where you can find anything from a toothpick to an airship. Pages galore. EVERY once in a while we have to stop and think. We are so busy getting out these extraordinary numbers that there is little time to chronicle all of our sensations. @. Our Terrible Temptation s-~ We have resisted it, of course, but for the moment it ior. has taken us off our feet. What was it? We don’t ‘ dare tell. We can only whisper it to the few—the very few—who are in sympathy with our great work. But perhaps we'd better not, after all. We are not going to do it—so why mention it? * * * Onl Speaking of the Improper Number, the only trouble was there weren't enough copies to go around, and it was necessary to get out a second edition, which is now ready. We may as well tell about that temptation. It was simply this: 4 To get out another number and put in it all the rejected things left out of the Improper Number. Which we won't, of course. "Nuff sed! ’ I \HIS number has all the modern improvements, including cold- THAT TELEGRAM CONTEST A NEW FEATURE is_ now closed, and the announcement of the _ Have you noticed Kerfoot's Confidential winner will be made as soon as possible. So Book Guide? It’s worth looking at. many thousand answers have been received that In the first place, it is a real guide. It does the clerical labor is considerable. the same service for books that Metcalfe does This contest, by the way, will be succeeded for plays. As the great procession of volumes Weed {roms Parte: by another of absorbing ‘and transcendent marches by, Kerfoot levels his glass on the most “Hello! Is zis ze Life, New York. Vel, interest to all college girls and boys. rominent long enough to give us all a good [hav seen vat you call your Improper Look out for it in a near number of ook: One book is kept in sight for about four Numbaire! Baht Vecall ve here 2: Sum LIFE — probably the double number of weeks. No literary department like LIFE'S. day-School Numbaire. | You don’t know April 7. Short, sound and circumambient. your beezness, Au revoir.” Subscription $5.00 Canadian $5.52 Foreign $6.04 fe rr 4 comicbooks.com