Life, 1910-03-17 · page 28 of 36
Life — March 17, 1910 — page 28: what you’re looking at
What you’re looking at
This page is primarily **advertisements and satirical commentary** rather than political cartoons. The main satirical piece is "The Literary Zoo," which critiques *The Outlook* magazine's claim that Americans lack humor. Life defends American humor by arguing that identifying a "sense of proportion" requires humor itself—a self-referential joke about cultural criticism. The piece suggests that *The Outlook*'s serious tone about American character is itself humorless and overwrought. The anecdote by Mark Twain about "Determining Sex" is a mild gender joke: a woman sarcastically refers to her sturdy child in a dress as a girl, playing on assumptions about appearance versus actual sex. The remaining content consists of period advertisements for motor apparel, facial treatments (Mrs. Adair's beauty preparations), optical lenses (Goerz), tooth powder (Calox), and whiskey (Good Old Overholts). These ads reflect early 20th-century consumer culture and beauty standards. **Context for modern readers:** This represents how Life magazine blended advertising revenue with cultural commentary and humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Everything that comfort demands for the Motorist you can step from your automobile into an assem- blage of the smartest people if your MOTOR APPAREL is selected from our almost endless display of Foreign and Domestic Models. Send fer the Catalogue L, please. Fox, Stiefel & Co, BLAES Determining Sex Mark Twain says that he has always takeni:womati's part: “For instance," he relates, “I once strongly reprimanded a woman out in Hannibal, Mo. Here was the occasion “*So this is a little girl, eh?’ I said to her as she displayed her children to me. ‘And this sturdy little urchin in the bib, belongs, I suppose, to the con- trary sex?’ “*Yassah,’ the woman replied. . dat’s a girl, too.” "— *Yas- S cost $2.50; course of six treatments, $12.00. Strapping PREPARATIONS and TREATMENTS FACIAL TREATMENTS treatment for removing lines and for filling out hollows in the face and neck. Special treatment for tired lined eyes, Treatment for spots and acne. GANESH PREPARATIONS never fail. With directions for home treatment they accomplish wonder- ful results, unlike any other in the world. “Ladies only are received at Mrs. Adair's rooms. Mrs. Adair invites corresponden he advises gratuitously on all questions relating to Beauty, Health and Hygiene: Mail orders have prompt attention, Full directions and preparations for Home Treatment. AN APPRECIATION Mrs. HARRIBT HUBBARD AYER, returning from England a few years ogo, paid this high tribute to Mrs. Adair: “The best known and most successful teacher of physical culture im all Europe is Mrs. Adair.” That this Statement has stood the test of time is testified to by Mrs. Adair's three large establishments: 21 W. 38th St. New York: 92 New Bond Si fon. W.: § RueCambon, Paris, also @ branch at Madrid, which cater toa clientele of the highest social prominence, including royalty of all countries. Price List Booklet Free MRS, ADAIR, 21 West 38th Street, New York @]helireraryjoow The “Outlook” Imperils Its Salvation Every now and then some one sol- emnly arises to inform us that Ameri- cans have no sense of humor. Com- monly the critic is an Englishman whose understanding of us has ripened over night. But occasionally it is a monitor, bone of our bone, who, seiz- ing upon some transient attitude or in- consequent expression of the hurrying crowd, proceeds to the easy pastime of general deduction. Thus speaks the Outlook in amiable admonition : ‘ hat the statement recently ts Just pow tbe most poo watriotle song in this country baw ‘dis- 2 good many people, it brings to Nght ot of humor ia a country a8 possessing, In ‘an un humor, "The ab- . th tion ‘Is one abseoce of of 8 It is not our purpose here to pur- Where singe SES, use a Goerz Lens Everyone interested R; in getting better itt results in photography -* should have our book Itgives the most complete and authoritative if on lenses that you can find anywhere, and shon {alls in non-techeical terms why the famous are superior to any others. The book is hands and profusely illustrated and complete description given. Also complete price list. You can selec the leas you require and gett fom your dea your deafer hasn't it he will get it for you. Send 6c. for this book today, or get one free from any photographic supply dealer C, P, GOERZ AMERICAN OPTICAL COMP; ‘Goert Lenses, Goerz Binoculars and Goert Cas ong i For Middle West : Burke & : or ‘est Jareee, iene Mixed with water Calox forms peroxide of hydrogen, the only known substance that will whiten the teeth without injury. Dentists advise its use. Physicians prescribe it. All Druggists, 25 cents. Same and Booklet free on request. McKESSON & ROBBINS - sue the thread of an argument just a trifle tangled. That Americans are lacking in a sense of proportion is a charge we shall not deny—having in- deed but recently freed our minds to that effect in this very column. That a sense of humor implies a sense of proportion we do not dispute, for we have said the same thing ourselves. Thus far we are flattered—our tinkling cymbals are in tune with the big drum beaten in Fourth Avenue; the belled cap bows as an equal to the mortar board. Yet conscience may prick even him who jests in earnest, and common sense may restrain him. It is a temp- tation to tickle the Outlook in return for its unconscious compliment; but conscientiously we cannot. The im- mense circulation of Lire forbids: from the hearths of a hundred thou- sand homes (a gross understatement which we trust will be condoned for the sake of the alliteration)—from the hearths of innumerable homes, we say, a chorus of paid subscribers swells in 483 NEW YORK mirthful denial that they lack the seax of humor. Besides, there are other reasons why we are not wholly in accord with te Outlook. For one thing, it is nt wholly in accord with itself. Unanie ity of principle and precept does pt obtain among its avowed editors— Rev. Lyman Abbott, the revered Hx ilton W. Mabie and the Hon, Theod Roosevelt. Which hand among th penned the paragraph already quote! we cannot say. It matters little. The (Continued on page 489) the whiskey with hundred years revs tion— A reputation bailt maintained on bo! quality. A. pure straight 55 properly axed tured. Mild, wonderfully ;00d- comicbooks.com