Life, 1910-03-17 · page 27 of 36
Life — March 17, 1910 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a large Gillette razor advertisement featuring a mustachioed man surrounded by factory buildings, claiming five factories now supply demand for his razors. The only satirical content is a brief poem titled "The New Order" (left column), which mocks Professor Metchnikoff's scientific theory recommending removal of the large intestine to extend life. The poem humorously imagines people cheerfully submitting to surgery, envisioning a future where "to have no insides at all" becomes fashionable. This reflects early-20th-century skepticism toward extreme medical interventions. Secondary items include a French poll about desirable wifely qualities (noting Frenchmen ranked wealth over beauty), a "Hav-a-Laf" humor booklet advertisement, and a Jericho auto horn ad—all typical period advertising and filler content for Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
New York, 225 Fifth Avenue Boston, 306 Washington St. Phila., roos Chestnut Si Pittsburgh, $22 Smithfield St. Chicago, 202 South Clark St The New Order [Professor Metchnikof recommends moval of the large intestine as a s of prolonging life.) Fare thee well! And if for ever, Large intestine, fare thee well! Merchnikoff declares that I can Do without thee just as well. Furthermore, he says, without thee I shall live a longer life— Hurry with the anzsthetic, Hasten with the carving knife! Soon, O useless large intestine, Where the germ of age doth grow, You may meet with the appendix That I lost some time ago. In the wondrous realm of science Such astounding things befall— Scon it may become the fashion To have no insides at all —Truth. M. Henrr Rocurrort, the impetuous clitor of L’Intransigcant, has made an dort to ascertain the wifely character- istics most desired by the average Frenchman. He asked how, in the opin- ion of his readers, the following thirteen g00d qualities in a woman should be graded in point of importance: Beauty, kindness, courage, constancy, fidelity, food nature, brightness, frankness, clev- eres, wealth, health, wit and talent. Some twenty thousand men sent in answers, and the result is surprising. The majority put wealth about half-way down the list, and beauty last of all. Neither idealists nor realists were pre- pared for such a result—Democratic Telegram. t now takes five factories to supply the demand for my razors and I am building more. No matter what razor a man tries or how much he may experiment, he finally settles down to the Gillette—because it is practical—it does the work as no other shaving implement does or can. The Gillette is the one razor that will shave smoothly in any direction. It is the only safety razor made that shaves on the hollow ground principle. You get this effect with the Gillette flexible blade. When you screw the handle up it draws the blade naturally into a hollow shape. It shaves the beard—does not scrape it off. In thickness a hair ranges from one-thousandth of an inch to six one- thousandths. The Gillette is the only razor that can be adjusted to any beard—for a light or close shave. It is so made that it admits of an absolute micrometer adjustment—thirty one-thousandths of an inch for every com- plete turn of the handle. The Gillette costs $5 and it lasts a lifetime. Standard Set, in velvet-lined, full leather case, $5. Pocket Edition, in gold, silver or gun metal, $5 to $6. KNOWN THE WORLD OVER New York, Times Bldg. Canadian Office Chicago. GILLETTE SALES CO. sSSt, Mexander st, Stock Exchange Bldg. jontrea London Office. 48 W. Second St., Boston Eastern Office 17 Holborn Visduct Shanghai, China Factories: Boston, Montreal, London, Berlin, Paris (2) “ . . HAV-A-LAF” “did Casey's Vacation A little booklet containing Lo. H a bunch of the best really Casey's wife was at the hospital, where y funny stories ever written, she had undergone a very serious opera- Some chestnuts ; some new tion a few days before. H] a-Lal is of convenient size to fit in the pocket, was ms TO HORN Mrs. Kelly called to inquire as to } H Just the thing for after ‘THE one perfect exhaust signal. Sounds at eaaay HY dinner speakers. any speed without racing motor. Mellow Mrs. Casey's condition Bl ten cents worth you cvet pHa —powerful in touring. Attached to “Is she restin’ quietly? "? Mrs. Kelly p] bad. A laugh on every page. ler outlet pipe at little or no expense. Hl SENT FOR TEN CENTS, 8, §5. £5, $10, according to horsepower. asked. j stamps or, 180 equ st Booklet 152. ‘o; but I am,"* said Casey.—Na- oy) 2000. Jokes, Purses THE RANDALLFAICHNEY CO. tional Monthy " Eition und tisefat mrticien, 251 Causeway St, =~ Boston. : i The Kew York News Company Department 36 15 Warren St. New York