Life, 1910-03-17 · page 29 of 36
Life — March 17, 1910 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. The dominant content is a full-page Firestone Tire advertisement featuring a large tire image and promotional text claiming Firestone tires received "the great National Endorsement of the year" based on prevalence at automobile shows. The left column contains "The Literary Zoo," a satirical essay mocking author Maurice Hewlett's entry into politics. The piece ridicules his published political platform as absurdly ornate and impractical—filled with whimsical medieval-style demands about laborers' cottages and heraldry education. The satire suggests Hewlett's literary sensibilities made him ridiculous as a political candidate. Lower sections include advertisements for Wall Street cigarettes and "Correct Uniforms For Maids." **No political cartoon appears on this page.** The satire is textual rather than visual, targeting a specific (though now-obscure) British literary figure's political pretensions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FAMOUS WALL STREET EQUIP YOUR CAR with the tires and nms that have been awarded the great National En- dorsement of the year— Firestone TIRES and DEMOUNTABLE RIMS Each year the motoring world turns to the three great automobile shows, two in New York and one in Chicago, for their endorse- ment of the latest and best in motor cars and tire equipment. This year Firestone Tire equipment, although commanding a little i price than the ordinary, use of its superior quality, has been awarded this great national endorsement. More Firestone Non-Skid Tires were used on exhibit cars than any other non-skid tire of any kind. Three times as many Firestone Side-Wire Tires as nearest competition. More exhibitors showed Firestone Quick-Detachable Demountable Rims than any others of any sort, and practically as many as showed all competing demountable rims combined. No more sweeping endorsement of quality against price has ever been offered to the motoring public. No better equip- ment for your own car can be secured at any price than Firestone Tires and Demountable Rims. Firestone Pneumatic Tires for all standard rims, in plain and non-skid treads. Firestone Demountable Rims for all quick-detachable or regular clincher tires, Send Now for Tire Equipment Book FIRESTONE TIRE & RUBBER CO. “America's Largest Exclusive Tire Makers AKRON, OHIO Branches, agencies and dealers everywhere red, q 1000 *% ery for Moncgram Cearet | aan sine chee at Smade for be. Iaving proven stufactory to dicsininst- Ii smokers, we them th 1) enti and wil guarantee wtlocon. R.MORGAN @CO. 80 Wall St., New Yor! The Literary Zoo (Continued from page 488) point is that having impugned the na- tion’s known sense of humor, and hav- ing deliberately declared it to be a “saving sens the Outlook only two r sinks in depths of sin that ly imperil its literary salvation. ndal_ wg would willingly not the very avenues audible with it—whispers, shrugs and winks of the literary élite caught up, communicated, reported in the scur- tious press. Incline thine car. The theme is Maurice Hewlett, man of letters, gone electionecring; author of “The Forest Lovers,” likewise of “a novel political platform.” We quote the Outlook's comment : “Mr. Hewlett Issued a platform as ch ferlstie as wny of the stories In * Little Now 89) { Maly. Ie would ave “been tnteresting rong the: dy qu ittle. a meetin; i at boring men whose faterests Mr, Hewlett at heart when this nto of an ingrained time in the age of chivalr¢ or In the Eroaissance. was read.) What coukl Hodge ‘Bake out of such a platform as this? ’* It is a grief to us that we have space to print only the preamble and three planks of this truly extraordinary platform es “What, then, gentlemen, do we want, as workmen,” husbands and fathers of famiites tof the Parliament which we are golng to wit Firetone Demoun table R Rims, the motorist overtaken y tire trouble, Y* the rim carrying damaged That every, Hodge King sbould have at te sad eects « wpate rim with its already inflated tire. che white and green surcoat. one. bald , annoying exertion ot even tire- {of plalorblack mail, three white i Hime, annoying ial eee soda anileh. cow. ‘Taunt oo laborers’ “cottages. shall hence- be batlded without baving each. a. but: ley hated. an outer bailey anda phalanstery ‘erg with black arras. Correct Uniforms For Maids For House “4. That heraldry should be a compulsory subject tn all provided. schools . Allthis vaporiog aod stressful —————— blusteriag’ about Empire and All Red maps ts We Want Your Wife the most “incdabie Panjandrumblather. that pSsrot eat anything without Acidity, Gases, Bloating, | ie gallitoautty, The only A ress after Eating, Nausea, to Bico: nTry One More Good Dinner,” she desires or craves—and while eating Sip m of healthy blood 1a até Jay cheeks of some dark woodland elf. ‘1, mellos ood. est-clast nd cleo JANA. INE MANGANESE Natural Spring Water, oa Can Stop Her Suffering To-Day. W YORK. Park & Tilord—Acker, jegeman—Rik PHILADELPH BOSTON, 8. S. Pierce CEA WATER 1A, “What could Hodge make out of such a platform as this?” What, in- deed! Hodge or Podge. Or you, ob- tuse reader—unless, it may be, you had happened upon the “platform” in Punch, where the parody first ap- peared. * 6 «© (Continued on page 490) 439 and Street Send for Catalog O. Nurses Outfitting Association 52 W. 30th St., New York Home Bureau House Near Fifth Avenue comicbooks.com