Life, 1910-03-03 · page 15 of 80
Life — March 3, 1910 — page 15: what you’re looking at
What you’re looking at
The page's main cartoon depicts a figure observing the Jewish Sabbath—likely showing religious observance through rest and prayer. The sketch shows a man in traditional dress with what appears to be a prayer shawl, positioned in a contemplative pose. The caption "OBSERVING THE SABBATH" labels the scene directly. The cartoon appears to be satire on religious practice, though the exact satirical point is unclear from the image alone. It may comment on the contrast between strict religious observance and modern American life, or perhaps mock particular aspects of Sabbath tradition. The page itself is primarily devoted to a Cadillac automobile advertisement celebrating fuel economy—75 owners achieved 398,884 miles with only $53.21 in repairs. This represents the magazine's typical mixing of editorial content with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“TIF E* Sixteen times around the world Cadillac once more proves itself most economical motor car THE NEW PERFUME 50 Times the Strength of Ordinary Perfume jwence : help d had Cali- rop diffuses the odor of hun- dreds of blossoms and lasts for weeks, ‘Tho most exquisite perfume science ever produced.” A most appropriate Easter Gift to the one you love or most admire. P| Kodors: Lily of the Valley. Remarkable record submitted by 75 Cadillac ace Botan “Thirty” owners in New York metropolitan ren | ee eae district who have driven their cars 398,884 won PI famarerarne ttyl seis Saat miles at a total cost for mechanical cstn repairs of $53.21, averaging eters 71 cents per car n me. Equivalent to 16 times around the world showed further that the average gasoline er off —398,884 miles—at a total repair cost of consumption for the touring cars was one rthless has a Daily at he Land. con- mand- Mount min- ide at $53.21! That is the amazing record revealed by statistics just compiled from the experi- ences of 75 Cadillac “Thirty” owners in New York City and vicinity. Ie is doubtful if the entire history of travel and transportation—steam, electric or gasoline—can show a case of parallel economy. ‘There was in this instance no special striving to attain a minimum, ‘The 75 owners went thelr separate ways with thelr 75 Cadillac “Thirty” cars, each without reference to the other. ‘They took no special precautions, but drove where they pleased, when they pleased, how they pleased; without the elightest idea that their experience was to be made a matter of record. At the close of 1909 statistics were col- lected and compiled from the signed statements of the 75 users. It was found that the 75 cars had traveled a total distance of 398,884 miles, ora distance equivalent to 16 trips around the world. Forty-alx of the owners had no repair cost whaterer—not a single penny—in epite of the fact that some of them had driven their cars as much as 18,000 miles. ‘The highest individual repair charge for the entire year was that of one user, fallon for each 15 miles of travel and one quart of oll for each 175 miles of travel. ‘The Demt-Tonneau cars showed an aver- age of 1714 miles for each gallon of gasoline and 200 miles for each quart of oll. Some users obtained 20 or more miles for each gallon of gasoline, but the figures first given are averages. ‘There is no disguising the fact that this proved a revelation, even to manufacturers themselves. It proves beyond a doubt what the Cadillac Company has always maintained, that the elements in motor car construc- tion which are absolutely necessary to economy and immunity from repairs are scientific design, standardization, accu- racy of workmanship and correct align- ment. Also that necessity for repairs ts the result of poor design, inaccuracy of workmanship, ill-fitting and Incorrectly aligned parts. A year or more ago they proved before the Royal Automobile Club of London that three Cadillacs could be torn down; all the parts thrown in a pile; a portion of these parts discarded and new ones substituted, and the three cars built up again from the heap of parts to run with absolute sweetness and without so much as an fota of looseness. For this the Cadillac was awarded the Only whose car cost him—for special reasons — Dewar Trophy. Covered which did not reflect upon the construc- And now comes another demonstration folasses tion In any way—$10, the distance it which simply emphasizes the fact that Imonds, carried being 9,000 miles. the convictions of the Cadillac Company Marsk- Eleven of the others expended during as to the essentials of a lon3-lived serv- Coces- the year from 25 cents to $0 cents. The —_ iceable and economical car are correct. ORS, average distance traveled was 5,318 miles Cadillac measurements are finer in a Blocks, per car, yet the average repair expense was Qreater proportion of essential parts than tans, less than 71 cents per car. those of any other car in the world—finer s,Cars- The signed statements of these 75 users. —_ than the costllest cars made. lossoms — a = — = ocolate. 1s not Moderni The Real Authority ily by ernie “Are you going to take your motor cman “Where are you going, my pretty car out to-day?’’ ¢ lead maid?" “I don't know,’’ answered Mr. Chug- ca Natural Laxative Water “I'm going first to Smith and Jones gins in a tone of slight embarrassment. receive ct from obbers. pure, paid 08 Recommended by Physicians Refuse Substitutes Best remedy for CONSTIPATION Atoll Druggists, to match a piece of ribbon, then to Jones and Smith's to get a dozen hair- pins, next to Jones Bros. to look at those darling little baby-pins, after that to Smith Bros. to look for some of those nice what-do-you-call-em's, and then to the hair-dressers, sir, she said.’’"—The Purple Cow. “If you take it out, where will you go?” “I can't say positively.”” “How long would it take you to get to Philadelphia? "" “Look here! There’s no use of ques- tioning me in that maginer. I'm only the proprictor of the car—not the chauf- feur.""—W’e shington Star. comicbooks.com