Life, 1910-03-03 · page 16 of 80
Life — March 3, 1910 — page 16: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. It depicts a mountaineer or alpine guide planting a Peter's Chocolate box like a flag atop a peak, with "PETER'S" visible in the background sky. The figure stands between labeled regions: "AMERICA" (left), "SWITZERLAND" (right), and "COLGATE" (center). The ad's message claims Peter's chocolate achieves quality across all lands and countries—using the mountaineering imagery to suggest conquering peaks of excellence. The Swiss reference likely evokes Switzerland's reputation for fine chocolate production. The overall pitch: Peter's chocolate offers superior quality at affordable prices, wherever you are. This appears to be early-to-mid 20th century advertising using patriotic/geographic imagery common to that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Quality tells in every and, and in all countries the name PETER’S assures you of the? choicest Chocolate , at the most econom- ical price —if you would have quality. comicbooks.com eae