Life — January 27, 1910 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

fice in a a satiti. ou inigh similar onditions he large uses ma per only one 1 Swil as City methods minutes Coa steer ow. The hammer, woul! non the rose, and Nirely. 1 ir or five n, and in ¢ railway us though is he was rhe blow he animal pparently tunity of he oldes y elderly y retired and totd of steers death be ink of no yject and our vig visection hat some ent such | not the to bring yours, Special Offer for 1910 Copyright 1008 by Life Publishing Company PLAYING BRIDGE PON receipt of your subscription for one year, at our regular rate of Five Dollars, we will be pleased to send you a Photo-Gravure reproduction, 12x73 in size, on plate paper 20x 1§ inches, of Mr. Balfour Key's painting, “PLAYING BRIDGE," miniature of which is shown herewith, This offer is open until April 1, 1910, and the Photo- Gravure will be sent on each yearly subscription entered on our mailing list before that time, in order'of its receipt. Canadian, $5.52, Foreign, $6.04 LIFE PUBLISHING COMPANY, 17 West jist St., New York COLD FACTS Hen: THERE, MY DEAR SON, GO FGGS LAID BY MY GRAND- MOTHER, WHO IS DEAD AND GONE THESE TWO YEARS. An Advertisement by Elbert Hubbard Business Ballast 7|HEN Henry Selfridge, of Chicago, was starting that great American store in London, he found that he was flying a trifle light, and needed a little business ballast—in other words, a little financial accommoda- tion was required. w# On applying to his bankers they asked to see Mr. Selfridge’s life insurance policies. # When he sent his secretary over with the documents, aggregating an even million dollars, the monied men winked, blinked and gasped for breath. #% One of the policies was in the Equitable for an even three hundred thousand dollars. Now, be it known that the Equi- table never writes a policy like that without not only examining the man physically, but looking up_his moral record with a fine-tooth comb. The dope fiend, the boozer, the rounder, the bounder, and the gent who follows the ponies, cannot pass. Your record must be clean and you must be engaged in a business that serves society. You must be beenfiting your fel- low men, not exploiting them. The safe man is the useful man.%So when our Threadneedle Street friends saw those Selfridge policies, they suddenly awoke to the fact that they were dealing with a man who knew exactly what he was doing. The life in- surance policies were his certificates of character. The bankers sent back the policies, with word that Mr. Selfridge could have anything he wanted, on his own terms. w% But in the two days’ delay the wind had veered; the buyers were mobbing the store with £.s.d., and Selfridge found himself in funds; and then he had the joy of thanking the money-bags and informing them that he wanted nothing. All wise men who can get life insurance nowadays, do. It stiffens the vertebrae, sweetens the love of wife and kiddyeens, commands the confidence of your colleagues and en- ables you to look trouble squarely in the eye and cause it to beat it for the bush. Life insurance is a privilege. If it is within your reach today, secure it today. To- morrow may be too late. THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES “Strongest in the World"’ The Company which pays its death claims on the day it receives them Paul Morton, President, 120 Broadway, New York City AGENCIES EVERYWHERE! Noneia your town? Then why not tecommend some good manor woman —to us 9 represent ut there.” Great ‘opportunities today in Life Insurance work for the Equitable, comicbooks.com