Life — January 27, 1910 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Please Remember That the price of the Easter Life (Issue of March 3) will be fifteen cents. This is the beginning of a series of monthly specials, all the way from double to treble the size of a regular number. These numbers will con- tain from 25 to 40 solid pages of pictures and text, to say nothing of the advertising pages which are of course the most interesting part of the paper. Everybody knows, of course, that necessities have risen to an almost alarming degree. The increased cost of getting up these special numbers is something frightful, when we face it. But we are bound to give our readers all the way from 100 to 200 per cent. more than they are entitled to. Therefore, the price of the Easter Life, and the other spe- “And now dey are puttin’ de Easter Life up to fifteen cents, What's de use?” cials to come, will only be fifteen cents. An Increase in Size You are probably noticing how much more you are getting for your money in the Life of to-day than in former years. Two more pages of text have just been added to the regular issues, bringing the very smallest number of Life up to thirty-two pages. Seventeen of these pages are solid text and pictures, packed with ideas. Then the material through the advertising pages, if placed together, would make several pages more. Maybe you don’t know it, but years ago Life was the first paper to use material in this way. Life has been first with a great many other ideas. Some time, when we have an idle moment, we shall tell you about these original achievements. In the meantime, don’t forget that the material Life is issuing every week averages in cost higher than any other material published. Our pictures are real, not cheap reproductions of photographs, and the amount of work expended upon them is amazing. We want you to look at Life in this light. Study it carefully. Obey that Impulse, and enroll yourself im- mediately as a subscriber. That Telegram Contest Dear Susie: , Have you seen Life's Telegram Contest? All of us girls have been just wild about it, You know there is a picture of a man holding a telegram, which a boy has just left. and look- ing at it in a puzzled way. Two women are near, one, laughing and the other uncertain; and there's the funniest dog. with a laugh at one end and a tail between his legs at the other. The idea is to write a telegram of ten words that will fit the situation. Life pays Ten Dollars a Word to the winner. | Think of it But of course you're working on it also. You must have scen it. as everybody reads Life. Some Coming Numbers Next week a regular. That means of course that it will be a regular buster. Wait until you see the center page cartoon. That alone is worth the price of ad- mission, Week after next the Valentine Number. Now that we are beginning to put it together, this number looms up large. Some of the pictures are ripping. And then that Motor Boat Number. You may remember also that we have had Subscription, $5.00. Canadian, $5.52. trouble with this number. The whole affair was started by our advertising department. We determined to get up this Motor Boat number (or bust), and we are doing it. Few pictures about motor boats. But enough. We pre- dict that this number will leave a wide wake behind it. Au Revoir fist Foreign, $6.04. Fieture Is th comicbooks.com