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Life, 1910-01-27 · page 2 of 36

Life — January 27, 1910 — page 2: what you’re looking at

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Life — January 27, 1910 — page 2: Life, 1910-01-27

What you’re looking at

This page is primarily a **corporate advertisement** for American Telephone and Telegraph Company (AT&T), not satire. The illustration shows two businessmen using long-distance telephone service—one sending a message, the other receiving it. The advertisement's central point is that "getting back the answer" is equally important as sending the initial message. It argues that AT&T's telephone network enables instantaneous two-way communication across distances, allowing managers to conduct business efficiently without delay. The accompanying text emphasizes the Bell system's reliability and reach (ten million miles of wire). A secondary element is a consumer product ad for Bromo-Seltzer headache remedy. This represents early 20th-century corporate messaging promoting telephone adoption as essential business infrastructure.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Published every 7 Dollars. ie Cog ight in Paglal snd the Hritish Possessions Sending a message is only half of the transaction. The other, and equally im- portant half consists in getting back the answer, Sometimes this is a reply to a question, or the acceptance or rejection of a pro- posal. Sometimes it is simply an acknowl- edgment that the message has been received. The value of the message depends upon getting an answer. When a general manager sends word to a representative in a distant city, he wants to know that his man is there, that Entered at the Post Office at New York, N.Y, a6 Se Ouss Mal Mater. he receives the message, and that he will act. If the answer is not final, but raises another question, there is no delay. The other question can be settled at once. It is possible, in one telephone intervicw, to come to a decision which could not have been reached without the instan- taneous answer. Each answer is made instantaneous by the Bell telephone service. The Bell system, with its ten million miles of wire, provides the instantaneous | answer for anybody, anywhere, at any time. Increased use of the Long Distance Telephone means greater results in every line of human endeavor. Telephone efficiency means One Policy, One System, Universal Ser- vice. Every Bell Telephone is the Center of the System. AMERICAN TELEPHONE AND TELEGRAPH COMPANY Wr have seen worse productions in that line than Anthony H. Euwer's Cats. The chapter on Dificrent Breeds sup- Plies the followi Cats that's made for little boys and girls to maul and tease is called Mal- known by s called Pur- bad tempers Angorrie Cats, Sometimes a very fine Cat is called a Magnificat. Cats with deep feclins is called Feline Cats.— information: AND ASSOCIATED COMPANIES Everybody's _ Column Dear Sir:—I notice in a recent issue of Lire a satiri cal comment on the practice of Vivisection, and curred 10 me that you igh find material for siuilar comments in the conditions of animal slaughter prevail ing at some of the large Western packing houses I can testify from a per sonal knowledge of only one house—that of the Swift Company in Kansas City There 1 witnessed methods of slaughter which I feel certain are un necessarily ertel and brutal In the short space of ten minutes I saw several instances where a stect was not killed at the first blow. The butcher would swing his hammer. the terror-stricken animal —_ would dodge, the hammer striking him on th side of the head or on the nose, and sometimes even missing him entirely. [ saw one stcer that dodged four or fixe limes before being brought down, and in the process one horn was torn and the poor creature terribly lacerated In another case I saw a calf attached hy the hind leg to the automatic ra while still alive. The butch by afterthought, swung at him wheeled away still kicking. The blow missed, the result being that the animal went to the dissecting knife apparently still conscious. I have just had the opportunity of presenting the case to one of the oldest packers in this country gentleman from Milwaukee, now retired He seemed shocked at my story and told me that in his day the killing of stects was always done by shooting, death be ing instantaneous. He could think of n° reason for a change of method Iam no fanatic on this subject ant am not in sympathy with your vig orous campaign against vivisection Nevertheless, it seems to me that some thing should be done to prevent such methods of slaughter. Would not the subject be worthy of an investigation on very elderly your part, for surely a satirical cam paign in Lire would do much to bring about a reform. Very truly yours, Ex Route Curcaco—Boston. (Continued on pr York Post. HEADACHES 10c., 25c., S0c., and $1.00 Bottles. 150 comicbooks.com