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Life, 1910-01-06 · page 65 of 76

Life — January 6, 1910 — page 65: what you’re looking at

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Life — January 6, 1910 — page 65: Life, 1910-01-06

What you’re looking at

This page contains **no political cartoon or satire**—it's a straightforward advertisement for automobile lighting equipment by Badger Brass Manufacturing Co. The content addresses a genuine early-automotive problem: motorists needed different headlight beams for city versus country driving. Searchlights provided distance visibility but blinded oncoming traffic in congested areas; regular headlights were inadequate for high-speed country roads. Badger Brass marketed three solutions: the "Solarclipse" headlight (adjustable dual-beam), a gas-electric hybrid headlight, and a combination oil-electric side lamp. Each product offered practical switching mechanisms to adapt lighting to driving conditions. The technical diagrams and detailed descriptions reflect serious product engineering rather than humor. This represents typical Life magazine advertising from the early automotive era, when such innovations were genuinely novel and worth explaining to potential customers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Three Motor Lamp Problems Solved The most annoying lamp problem of the motorist has been to secure a light suitable alike for city and country driving. A searchlight beam alone gives no nearby road illumination and its blinding glare is a menace where traffic is congested. Such a light is being forbidden in cities, whére it is only necessary to illuminate the road in front and around the car. On the other hand, when driving at high speed on country roads the searchlight beam is a positive necessity. The headlight which combines the two fields of light and yet enables the motorist to shut off the blinding direct rays when desired, is the ideal combination and is to be found only in the The Two-Ray Light Projector searchlight beam is at a tangent from the immediate direction of the car, the other diffused rays light up the road clearly, enabling the driver to “see around the corner.” The Solarclipse is equipped with an eclipsing mechanism, operated instantaneously from the seat, by which the searchlight beam can be shut off when courtesy to other road Diagram Showing Two Fields of Light This is a novel patented combination of an imported front plano convex lens with a rear lead glass mirror reflector—the equivalent of a hyperbolic metal _reflector—producing two en- tirely distinct fields of light. The rays of the flame passing back are re- flected by the glass mirror through the front Solarciipse lens in a large powerful, long distance beam, like a searchlight. The rays of the flame passing forward through the plano convex lens in the front of the lamp are diffused in a wide area in front and on either side of the car. When approaching a curve, while the narrow users, or city ordinances, make it necessary, without in any way affecting the brilliancy of the wide rays, and can be restored as quickly. In short, whether in city or country, you can have just the light you need, when and where you need it. Experienced motorists everywhere are adopting Solarclipse headlights, and any user will confirm our statement rding them. Some car makers furnish Solarclipse headlights as regular equipment. Others might if you insisted. At any rate, they are worth the difference in cost over any other kind. The Solar Combination Oil and Electric Side and Jail Lamp Practically two lamps in one. Fitted with a Tungsten electric bulb and with wires attached so that all you need to do is to turn the switch as in any electric lamp. Equipped also with a regulation oil burner, so that if anything happens to one light supply you can go right along with the other. Motorists everywhere welcome it as the solution of the lighting problem for side and tail lamps. The Solar Combination Gas and Electric Headlight This unique lamp just meets the requirements of those who find a headlight too glaring for city use and an electric headlight not powerful enough for country driving. A Tungsten electric bulb, socket and wiring, is set at an acute angle toa regulation gas tip on the same shank. By a simple mechanism, either the gas tip or the electric lamp can be brought into focus and used for lighting, while the one not in use is deflected out of the way. The cut illustrates the operation fully. How it Operates We are pleased on request to mail complete descriptive catalog, illustrating our full line of {9} lamps for every motor vehicle use; also lighter types suitable for dirigibles and aeroplanes. Badger Brass Manufacturing Co. Kenosha, Wis. New York City comicbooks.com