Life, 1910-01-06 · page 64 of 76
Life — January 6, 1910 — page 64: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or cartoon content. It promotes the Firestone Columbus Model 62-A, a closed-body automobile from the early automotive era (appears to be circa 1910s-1920s based on the vehicle design). The ad positions this car as "the car complete"—combining practicality of a family car with luxury features like a retractable closed body suitable for social events and bad weather. The marketing emphasizes social status: it's appropriate for "theatre parties" and "social functions," suggesting the target buyer is affluent. The only notable element is the appeal to forty years of manufacturing tradition, positioning Columbus Buggy Company as an established, trustworthy maker. This reflects early automotive-era marketing strategy: emphasizing longevity and reliability to consumers skeptical of new automobile technology. There is no political satire or social commentary visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Model 62-A-Extension Front Limousine “THE CAR COMPLETE” For social functions, theatre parties and for protection in stormy weather driving, this representative Combines all the good qualities of the “Family Car” with the advantages of a closed body. While essentially a town car, it is so constructed that all the windows can be lowered out of sight, making it equally comfortable and classy as a summer car for pleasure driving. The Triumph of FORTY YEARS HONEST EFFORT Catalog No. 28 tells all about The Car that Bears the NAME THE COLUMBUS BUGGY CO., 528 Dublin Ave., Columbus, Ohio city blit wh nec shu imp leac hyp tire flect lens like thre ares Wh comicbooks.com