Life, 1910-01-06 · page 54 of 76
Life — January 6, 1910 — page 54: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements** rather than editorial cartoons. Three products are promoted: 1. **Steinway Vertegrand Piano** — positioned as affordable luxury ($550) for middle-class consumers, emphasizing quality and accessibility. 2. **Philip Morris Cigarettes** — advertises Cambridge (25¢) and Ambassador (35¢) sizes, using the slang "swagger smoke" to appeal to sophisticated smokers. The hand holding the cigarette suggests elegance. 3. **Usher's Whisky** — features a bottle with text "A Whisky That Will Agree With You," marketing it as gentlemanly and digestible. The small cartoon at bottom shows a woman rejecting a young man's advances with "I don't think I have the honor of your acquaintance" — likely meant to humorously suggest Philip Morris cigarettes as a social facilitator or confidence-booster. These ads reflect 1920s consumer culture, before tobacco and alcohol health warnings, targeting aspirational, affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STEINWAY VERTEGRAND The name Steinway is the greatest assurance of piano value, whether the consideration be musical quality, intrinsic worth, or architectural beauty. The Steinway Vertegrand in an ebonized case at $550 places the world's standard piano within easy reach of everybody. Illustrated catalogue wit! be sent upon request and mention of this magazine. STEINWAY & SONS, Steinway Hall 107 and 109 East 14th Street, New York. Subway Express Station at the Door. Philip Morris oscar: iSarettes Do you use them? They’re the really swagger smoke. CAMBRIDGE 9650, AMBASSADOR 350 aftered “The Little Brown Box"’ . ag WILL AGREE WITH VOL 1) / ? AWHISKY THAT “REALLY, YOUNG MAN, T DON’T THINK 1 WAVE THE HONOR OF YOUR ACQUAINT- ance’? comicbooks.com