Life, 1910-01-06 · page 53 of 76
Life — January 6, 1910 — page 53: what you’re looking at
What you’re looking at
This page is primarily **advertising for the Eride Battery**, used in electric vehicles. The small cartoon at bottom left—showing roosters in disarray beneath the caption "Society is no Comfort to One Not Sociable"—is unrelated filler humor, depicting socially awkward behavior. The main content is a marketing pitch exploiting market dominance: the advertisement emphasizes that "90%+" of electric vehicles use Eride batteries, framing this overwhelming market share as proof of superiority and wisdom in choosing the brand. The logic is circular and designed to reassure buyers: everyone else buys it, therefore you should too. The separate anecdote (right column) about Mr. Chamberlain and New Year's carolers is also unrelated comic filler, illustrating an awkward social situation. **Context for modern readers**: This reflects an era when electric vehicles were commercially viable competitors to gasoline cars—a fact many assume is recent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE POWER THAT RUNS YOUR ELECTRIC VEHICLE.1S AN ELECTRIC BATTERY. 90% q When 9 out of every 10 Electric Vehicles manu- factured are propelled by one kind of Battery. gq When over 90% of all Electric Vehicles made are equipped with just one kind of battery. q When 9/10 of all owners purchase with their Electric Vehicles that one kind of battery. q You are safe in following such leadership. This overwhelming approval is given The “Eriie” Battery MADE IN THE LARGEST WORKS BY THE OLDEST MAKER OF BATTERIES FOR ALL PURPOSES AFTER PURCHASE PROTECTION ASSURED BY THE ‘‘Exide’’ INSPECTION SERVICE DEPARTMENT. ALL THESE—THE PROMINENT VEHICLE MANUFACTURERS USE THE “ride”? BATTERY Raker Motor Vehicle Co. Columbus Buggy Co. Columbia Motor Car Co. ©. P_ Kimball & Ci The Waverley Co. S.R.Bailey & Co,, Inc. Champion Wagon ( General Vehicle Co Rauch & Lang Carriage Co. Woods Motor Vehicle Co. Hiroe Carriage & Wagon Co. Couple Gear Freight Wheel Co Ideal Electric Co. Studebaker Automobile Co. BUY WHAT THE EXPERTS BUY lrompt shipments from large stocks i in Philadelphia, Boston, Cleveland, Chicago and San Francisco, Send us your name on a postal today for the “Exide” Battery Booklet. New facts about Batteries. Keep up-to-date. See our Exhibit at Space 184, Grand Central Palace Show; Space 200 at Madison Square Garden Show; Space 61 Coliseum Gallery, Chicago, Show and Space 510 Mechanics Building, Boston, Show. THE ELECTRIC STORAGE BATTERY CO. New York Boston Chicago St. Louis PHILADELPHIA, PA. Cleveland Atlanta San Francisco Toronto 715 Distributors throughout the United States. Write for the name of the Distributor nearest you. The “Extd Sparking Battery is the unquestioned leader. | Mr. Citastnertatx, who recently cele | Urated bis seyenty-third birthday, was | leaving his house one New Year's eve when he was by a band of mien. ” Are you a deputation? "" be asked. “No, sir’ replied one of the men, “we are the waits. We have been play ing here every night for the last two s, and now we've come— inquired the tai pete “ SOCIETY 18 NO COMFORT TO ONE NOT SOCIABLE’? interposed Mr. Chamber you've come to apologize!"’ The cians, however, did not go away un- rewarded. —London Daily News. comicbooks.com