Life — January 6, 1910 — page 55: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

How does the American stand in your community ? 40-inch wheel, 50 H. P. TRAVELER —$4,000 The output of the American plant has always been restricted in comparison with some others. The policy has been to build several hun- dred cars each season and make every car a masterpiece. So it may be that in your community the American has not yet received a wide- spread distribution. But if it has, this is what you will find: That the American (invariably) is owned by fellow citizens of yours who know what is best in motor car construction and have the wherewithal to buy i In New York, Boston, Philadel- phia, Chicago, Minneapolis, Los Angeles, Cincinnati, Salt Lake, Seattle, Milwaukee, where large numbers of American cars are in commission, the American shares honors with the best of its class; and no American sells for less than $4,000. It yields nothing to those cars which, by common consent, have been given prece- dence almost from the inception of the industry. This admission of the American by the best men in each community to the little group of cars whose pre-eminence is beyond ques- tion is in some ways remarkable, It means that the American has achieved in the last three years a rank which was at- tained by the others only after 15 years of endeavor. Men of wealth and motor judgment have not given the American their preference because it was merely as good as the other fine cars to which we have referred. If it were simply as good a car their longer period of precedence in the high grade field would be apt to cause the buyer to hesitate about making a change. ‘The American is entering on its seventh sea- The AMERICAN “A car for the discriminating few” son—but the real truth is that in the last three years it has made such strides in its class that it now enjoys very obvious struc- tural and operative advantages which are not to be found in these other claimants for the favor of those to whom price is no bar, Thus, no seasoned motorist can fail to ob- serve, the moment he engages the clutch, that the American obeys the impulse of its big, powerful engine with an amazing promptness and ease which he has never seen paralleled. And once under way, this steady forging ahead—this splendid vibrationless momen- tum—gives him a riding smoothness which he has never before experienced. When the ordinary car of even the highest and the costliest construction travels at a speed of 25 or 30 or 35 miles you are fussily conscious of that fact. When your American attains the same rate of going your eye lights on the speedometer with amazement—you cannot believe it possible that you are covering the ground at a 30 or 35 mile clip. That is one of the greatest joys of American ownership—the American power plant never labors, never fusses and fumes, no matter what the speed. At 60 or even 70 miles an hour, the engine is just as cool and just as noiseless as when “ loaf- ing along” at 30 miles. It is a fact that it is this peculiar quality which, more than any other, first attracts an owner to the American; and the conse- quent discovery of its superb structural and operative qualities that induces his transfer of allegiance to this car. That this is true will not seem remarkable or unusual when you have had a demon- stration of the American’s unique quali- ties, Arrange now for this demonstration; and write for the catalogue. American Motor Car Company, Dept. F, Indianapolis, Ind. Standard Manufacturers A. M,C. M. A. Exhibited at Grand Central Palace Show, New York, Dec. 31-Jan. 7. comicbooks.com