Life, 1909-09-02 · page 42 of 48
Life — September 2, 1909 — page 42: what you’re looking at
What you’re looking at
This page contains **product advertisements**, not political satire. The dominant content is a Savage Arms advertisement promoting automatic rifles for home defense, emphasizing that "Every Home Should Have One." The ad's pitch targets women specifically, claiming the rifle is "built especially for the inexpert to aim" and "absolutely safe in the hands of a woman"—suggesting wives should use it against nighttime intruders. It references Bat Masterson, a famous Old West figure, to lend credibility. The secondary content discusses a proposed calendar reform (replacing the Gregorian calendar with 13 equal months of 28 days), presented as a rational modernization idea. The page also advertises Bromo-Seltzer for headaches and Blatz Beer. Rather than satire, this reflects early 20th-century marketing attitudes: normalizing armed home defense and promoting firearms to non-traditional users (women). The calendar discussion represents Progressive-era faith in rational system improvements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Every Home Should Have One BECAUSE, the inexpert to aim. trigger.” Has “Safety also. shot. G Becaus Savage Automatic straight and guick, without ‘practice. Buy of us if your dealer doesn’t keep Savage Automatics, | SAVAGE RIFLES all the others, Then examine the Savage ’9 The new handsome Savage 'q Because its quickness and sure aim absolutely destroy afraidness-at-night. Turn,” a fascinating booklet by Bat Masterson, famous western scout, explains why anyone can shoot the Sent free. But buy one for your home are well known among all expert shots and sportsmen as the most skillfally built rides in America. Model and 23 cal. 1993 Repeater. Rifle catalogue {s free and full of rifte information | SAVAGE ARMS COMPANY, g9) Savage Avenue, UTICA, N who knows when the thief in the night—or the thief in the day—may come and find your wife alone or you unprepared? Because, point it instinctively, just as she would her forefinger, and hit the thief nine out of ten. Because, absolutely safe in the hands of a woman. its unbelieveable quickness gets in the first Swrglas the most inexperienced woman can Built especially for Can't dachares without paling mishing G"' The Tenderfoot's 32 Cal,, 6% inches long, 19 oances. It's a serious matter. If you want a rifle, look over You'll buy’a Savage Send for it, Address Y., US. A, u The New SAVAGE Automatic A Sensible “Civil Calendar” We have received from an advertising firm in San Francisco a copy of a proposed calendar whose aim is to avoid the acknowledged dra backs of the Gregorian calendar by substituting one that is better suited to the requirements of our day-by- Although the Gregorian calendar dates from the year 1582, long before that many and various improvements had been suggested for conveniently dividing the 365 days of the year into weeks and months. Our cor- respondents ask: ‘ Are we not again far enough advanced beyond the times of 1582 to adopt cer- tain other changes?’’ And they offer a calendar which divides the 52 weeks of the year into 13 months, each having exactly 28 days. The first of January and the first of every one of the twelve succeeding months fall on a Sunday, and the 28th or last day of each month, therefore, falls on a Saturday. The obvious advantage of this arrangement is that, since each day of the week must be one of four numbers out of the 28 (Sunday for any month of the year being cither the ist, 8th, 15th, or 22nd, Tuesday either the 3rd, roth, 17th, or 24th, &.), if one knows the day of the week, it is possible to find the day of the month quickly and without reference to a calendar. The additional month necessary under this ystem is named by its sponsors “ Vincent ""; and it is placed in the calendar between June and Thirteen months of 28 days each, however, give a total of only 364 days for the year, and, to accommodate the odd day, it is proposed that between Saturday, the last day of December, and Sunday, the first day of January, there should be a day to be known as “Anno Day.” It is not recognized as a calendar day, and, beyond its name, has no other distinction to separate it from the last day of December. Any labor done on Anno Day would have to be a matter of spe- cial contract or agreement. No interest or rental will accrue upon that day, and for all such pur- poses it would be considered a part of Saturday December 28th. Leap year is provided for by an extra day between Saturday, Vincent 14th, and Sunday, Vincent 1sth. This would be known “Mid-Anno Day"? and it would be treated in all respects similarly to Anno Day. Although there can be no question of the sim- plicity and convenience of the proposed calendar, in respect of any prospect of its immediate and world-wide adoption we fear it must be classed with those two other great desirables, the “metric system "’ and the “longer daylight day.”” We are not more firmly convinced of the ad- vantages of this and those propositions for simplifying and rendering casier and more pleasant the round of daily life and its duties than we are that to bring about. these suggested improvements will take many years of arduous and persistent tion.—Scientific Americ Latest Books The Long Gallery, by Eva Lathbury. & Co. $1.50. 7 (Henry Holt 1, by Alice Duer Miller. (Henry Hot y Place, by Walter P. Eaton ani Elise (Henry Holt & Co. $1.23.) , by Lottie Blair Parker. (Henry Ifolt § The Open Shop, by Clarence S. Darrow. (Same Bloch.” 10 cents.) The Crisis, by Robert Hunter, 10 cents The Wretches of Povertyville, by 1. L. M.D. (Jos. J. Lanzit.) History of the City of New York in the tury. (The Macmillan Co. $5.00 net.) The Point of View, by Alice Katharine Fallow (A. C. McClurg & Co." 35 cents.) Railroad Freight Rates, by Logan G. McPherson, Glenry Holt & Co. $2.25 net.) sum: His Book, by Mary Brent Whiteside ting Co. ate, the Sufragette, by Mary Dale deen Publishing Co.) (Samuel A. lock, Nascher, (Aber. The Voice of Reas “Drink it for Health and Contentment” First in Quality and Character Remember The A Label BLaZ Order a case sent home Ask for It at tf Club, Cafe or fet Insist on “‘Blatz.”” ce Invited direct. VAL. GLATZ BREWING CO., MILWAUKEE. HEADACHES 10¢, 25c, 50c, and $1.00 Bottles. Of Course Not An overdressed woman was talking to an ac- intance. “Yes,” she s since John came into bis money we have a nice country house, horses, cows, pigs and hens.”” “That must be charming,” remarked the other; ‘ou can have all the fresh eggs you nt. “Oh, well,”” replied the first lady, “of course the hens can lay if they like to, but in our posi- tion it isn’t at all necessary.""—Democr Telegram. Then There Was Silence Mr. Brown (rushing excitedly into the rooni) : Marie, Marie, intelligence has just reached me— Mns. Brown (calmly interrupting him): Well, thank heaven, Henry—Brooklyn Life, Br other vertisi new ind tio: able good : be sai “D, respo' “ht are tr stoppi cham a dem is to R0 to. that ii order: Be, w oh comicbooks.com