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Life, 1909-07-29 · page 3 of 28

Life — July 29, 1909 — page 3: what you’re looking at

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Life — July 29, 1909 — page 3: Life, 1909-07-29

What you’re looking at

This page contains **no political cartoons**. Instead, it features: 1. **"From Our Readers"** section with humorous reader letters about Life's recent Jewish-themed drawings and Irish humor 2. **A Bell Telephone advertisement** titled "The Sixth Sense—the Power of Projection," arguing that long-distance telephone service extends a person's influence and business reach across the country. The ad emphasizes that telephone communication carries personality and individuality instantly. 3. **Book reviews** and a **PBA (Poor But Ambitious) comic strip** advertisement at the bottom The page is primarily **commercial/editorial content** rather than satirical commentary. The telephone ad is notable as early corporate marketing emphasizing technology's social utility.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

No Exception! New York, June 30, 1909. Li New York, N.Y. s holding the Jew to ridicule through his facial peculiarities, and illuminated by typical examples of Lt : wit, appear in your most recent issue. lt is indeed a pity that the moving spirit of © diffuses it with his narrow personality, and if Lire will point out any possible reason for, + good to be derived from, the periodical ap- c of such matter he will enlighten many { his readers - Lire has a habit of placing himself upon’ a lestal and showering himself with bouquets, | the writer must confess that the drawings referred to cause him to hope that one or more hese will contain a healthy, full-grown brick. Very truly yours, Lawrence Ortixcer. While small favors are thankfully received we no good reason why the Jew, in Lrre’s , should not take the same chances as the , the negro, the Irishman and all the animals. Dist. L. O. While There's Life Dear Lire: How dull is that plaint of B. L. 1 your issue of June 24 against old jokes, in which he sarcastically suggests that you print, in your next issue, that old one “about the two s''; sufficient proof that he might profit by seeing it once more in print, as he very obviously has missed the point and essence of American wit, which is antithesis; the joke isn't about “two eggs’; B. L. is deliciously oblivious of the “fresh one.’’ Too bad! His letter is odi- sly suggestive of that other equally antiquated joke about the two bass and one smelt. An old joke may at times be poignant. For example. Here is a little town on the burning desert where victims of the great white plague seck what help may be had from sun and pure air. For eight months past a group of five has eagerly awaited the weekly advent of Lire among them. The other day one, as gentle and fine a spirit as ever gave meaning and beauty to a smile in adver- sity, was propped among his pillows; the last rays of the setting sun fell upon a copy of Lire Jay under his thin hand. “Old chap, do you want anything before I leave you for the night?”’ I said. “T think not; you know—"" a smile was upon —"you know that ‘while— ; the weary eyes closed; your ¢ last that his now silent lips Yours cordially, Frank P. SaurRWweIN. Tempe, Arizona, June 28 ‘Tis well that “damns have had their day,’ or I would—wouldn’t I though! You do it for me, Lire. uttered, nr ¢ To taste it gives you perfect proouct of the best ale for household use tecause of its pur ‘Oh Be Jolly" Idea of what a good ‘brewer's skill: appet ties. “Taste itonce, You'll enjoy i At leading Hotels, Restaurante and Cafes ALG. VAN NOSTRAND, Punbse ut Brsreste An American’s sense of projecting ‘himself far beyond the skies and hills of his forefathers is largely responsible for his self-assurance—for his mental vigor and the progress which this has meant. This Sixth Sense—the sense of projection— is due to the telephone. It is due to the Bell telephone system which at any instant conveys | his personality, if not his person, to any part of the country. It carries his voice with directness to the ear of the person wanted. Carries it with its tone qualities and inflections—things which are vital to the expression of personality. Bell telephone service is more than a mere | carrier of messages. It is a system of sensitive wire nerves, carrying the perception-message to the nerve centre and the return message simulta- neously. Jt is the only means of communication which thus carries the message and the answer instantly, While you are projecting your per- sonality—the strength of your individuality, fo the distant point, the party at the other end is pro- jecting his personality, at the same instant and by the same means, to you. You are virtuaily in two places at once. Though this service is in a class by itself, the Bell telephone has no fight with the other public utilities. Its usefulness is dove-tailed into all other utilities. Each of the others is unquestion- ably made more effective by the Bell telephone. Atelegram is delivered from receiving office to house by telephone. The more people telegraph, the more they felephone. The more people travel, the more they telephone. The more energetically a man pursues business of any kind, the more he needs and uses the telephone. The universal Bell telephone gives every other utility an added usefulness. It provides the Nation with its Sixth Sense. A business man has one important arm of his business paralyzed if he does not have a Long Distance Tele- phone at his elbow. It extends his personality to its fullest limitations—applies the multiplication table to his business possibilities. It keeps things moving. The American Telephone and Telegraph Company And Associated Companies Every Bell Telephone Is a Long Distance Station Latest Books English Prose, by John Matthews Manley. Co. $1.50.) Science at Home, by T. Fenno & Co. 7¢ cents.) Emergencies, by Charlotte Vetter Gulick Co. 40 cents.) Jester Men, by Chester ‘Mans Printing Co. Alcohol, by Henry Smith, Williams. Co. "50 cents.) Stories of the Great West, by Theodore Roosevelt. (The Century Co. 60 cents.) Antonio, by Ernest Oldmeadow. 1.30.) (Ginn & Baron Russell. (RF (Ginn & (Weed Parsons (The Century (The Century Co. The Mitchell. The Home of the. Soul, by Rev. Charley Wagner. C. Trueblood. (Ginn & Co. 90 cents.) coe Gg. it Is Physical Life? by W. Hanna Thomson. (Woubleday, Page & Co. $1.50. The Prince's Pranks, by Charles Low Cohn L Co. “$1.50 : ore Ose (Funk & Wagnalls Co. net.) Public Speaking. by Robert I. Fulton and Thomas ap Tile Seren Stones of Golf, by Harold Simpson. w of the Crescent,-by Edward Bedin A. Stokes Co.) i ita ae? Whe (Dodd. Mead Company, $1.20.) Michact Thwaitere, Wife, ‘by Miriam Michelson Tempered Steel, by Herbert S, Mallory. (RF. Fenno § Co. $1.50.) see ene The Bride of the Mistletoe, b; Lane A (The Macmitlan Co, $1503.) Feet te, ee comicbooks.com