Life, 1909-07-29 · page 4 of 28
Life — July 29, 1909 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The top-left ad promotes "Club Cocktails"—pre-mixed bottled cocktails marketed as convenient alternatives to bartender-made drinks. The illustration shows a well-dressed man claiming the master bartender need not feel superior when mixing them at home. The right side advertises **J. & F. Martell Cognac and Fine Old Brandies**, emphasizing authenticity ("genuine old brandies made from wine"). The bottom section is a subscription pitch for *Life* magazine itself, targeting educated readers ("culture, refinement or intelligence"). It uses humor (an illustrated duck and a romantic couple) to encourage a one-dollar subscription. This reflects early 20th-century advertising strategies: positioning products and publications as markers of sophistication and good taste.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Master thinks Ina dandy : at mixing cocktails, J - & F. M ARTELL Cognac (Founded 1715) FINE OLD LIQUEUR BRANDIES Dry Manhattan ; Brut Martini \ {mediam dry) (very dry) p x 3 GENUIN! The original bottled cocktails, made of pure and BOLD matured old liqui lentifically mixed and proper- 7 BRANDIES MADE ly aged; 18 years of practical experience has made i FROM WINE them the Perfect Cocktails that they are. Do { ~-not be lured into buying some imitation. When others are offered it is for the purpose of larger Sole Agents profits. The original of anything is the best. Insist C.S. NICHOLAS 6 CO. upon having CLuB COCKTAILS and take no other. j u New York G. F. HEUBLEIN & BRO., SOLE PROPS. 29 Broadway, New York Hertford, Coan. 20 Piceadily, W.. London The Only One of Its Kind : Humorous : Artistic : Satirical : Dainty : Literary If You Are a Person of culture, refinement or intelligence, or all three, you cannot afford not to know LIFE. If you have a sense of humor, you should see it every week. Perhaps you know LIFE slightly. Perhaps you don't know LIFE a! all. To get acquainted all you have to do is to remit one dollar to Life Pub- lishing Co., 17 W. 31st St. New York. It will bring LIFE to you every week for three months and will cost you Only One Dollar. (Canadian $1.13. Foreign $1.26.) The conditions of this SPECIAL OFFER are : | “Faint heart ne er won fair lady A SAYING OF YE OLDEN SKULE, WON'T APPLY TO THE MODERN MAIDEN WHOSE AN EXCEPTION TO EVERY RULE. It fs open only to new subscribers, ‘The subscription must come to us diret; not through an ageat‘or dealer. No subscriptions will be renewed at this rate. Five Dollarsa Year: For Sale Everywhere Ten Cents a Copy The Best Artists : The Best Writers comicbooks.com