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Life, 1909-07-29 · page 2 of 28

Life — July 29, 1909 — page 2: what you’re looking at

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Life — July 29, 1909 — page 2: Life, 1909-07-29

What you’re looking at

This page is primarily **advertising, not satire or political commentary**. It's a Goodyear Tire & Rubber Company advertisement for their "Long Distance Electric Tire," designed specifically for electric vehicles. The ad highlights a record-breaking climb of Fort George Hill by a Babcock Electric car fitted with Goodyear tires. The image shows the vehicle on an inclined road with spectators watching. The marketing emphasizes practical benefits: durability, extended mileage per battery charge, and reliability on poor roads. This reflects the early 1900s context when electric vehicles were a serious transportation alternative to gasoline cars, and tire quality directly impacted vehicle performance and range. The ad contains no political satire—it's straightforward commercial promotion.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Published every Thursday. Copy Asousl Sabscriotion, Five Dollars, Single Copies, Tea Cents in England and the british Possessions. Entered at the Post Office at New York, N. ‘Class ‘Sail Murer, Y., 08 Second For An Electric— There’s One Tire That’s Right The Goodyear Long Distance ‘lectric Tire is built solely to meet the peculiar requirements n electric vehicle. Electric Vehicle Tires have disad- h largely offset their merits. Tire assures freedom from pune- But it racks the motor, tterics and gives but limited per battery charge. Because, the tire Mlexible, the entire car must be lifted over every pebble or obstrection in the road. The. Gasoline Auto. Tire is unsuited for Electries—heeause built for durability and extreme mileage when driven at high speed over rough roads. It lacks the extreme resil- ieney “help along” the lower powered Electric so that the greatest mileage per hattery charge can be secured of Many The Solid tures and is enduring injures the 1 mileage being necessary to The Single Tube Tire, because extra resil- ient, gives” satisfactory ‘mile battery charge, but) when the inevi puncture comes these single tube tires leave you help- less on the road. They cannot be repaired except by an expert at the shop. All the Good Points Are Found in the Goodyear Tires. All the Defects Eliminated The Goodyear Long Distance Electric Tire embodies the good points of all these tires and eliminates all their defects, It is made froma pure gum e makes it as clastic dd resilient ew rub- yer band. This supremely elastic rubber is built up over a tough fabric of special weave which gives back and forth in every direction. Thus full play is given to the springy rubber and the air inside the tire. 0, when Goodyear Long Distance Electric Tires are used, every road becomes a boule- vard. The tire gives in to every pebble, stone or obstruction—the car does not have to he lifted—the batteries give full mileage on all roads. The saving is enormous. When punctures come, the tire can be re- moved from the Goodyear Universal Rim and ired, or a new inner tube put in place in a few minutes without special tools, It's so simple that a woman can do it easily. And in durability and tire mileage the Long Distance Electric will outlast all but the solid tire. These are FACTS. We know it from tests made by hundreds of car owners and by practically every Electric Vehicle manufac- turer. We present several such tests. find them convincing. mpound which You will Babcock Electric, Fitted with Goodyear Tires, Breaking the Record in the Fort George Hill Climb. All Records Broken Hill Climb. Up 1900 Feet— Average Grade of 11 Per Cent A regular Model 12 Gentleman's Roadster, »cock ric stock car, broke the record in the Fort George Hill Climbing contest held in New York, April 26th, I heock Electrics are regularly fitted with adyear Long Distance Electric Tires. rt George Ilill is 1900 feet long over a measured course haying an average grade of Ht per cent. The distance was made in the Rabeo itted with Goodyear tires, in. 54 he best time made hy an clec- seconds, done by a seconds fat tric previously was 1.25 1 Babcock last year. The fastest time mad. a gasoline was 29 seconds—the car b 120 H. P. Fort George Hill is very rough, ed with cobble-stones, and has seve tums in it. The same Babcock stock ¢ fitted with the same Goodyear tires, made 63 miles an hour on level (j00D,: YEAR 100-Mile Electric started from late in November for Washing- ton, D. Cy, taking the most direct route, through the Allegheny Mountains, regardless of road conditions or charging facilities. When the car reached Chicago, plastered with mud, the Goodyear Long Dist © Tires, w which it was equipped, still contained ‘u luted Lincoli Thirty miles east of igo a wire nail caused a stop of a few min- utes while a new inner tube was put in. Aside from this trouble was encountered. The tires were in A-1 condition. The Fritchle Electric is supposed to make 100 miles on a charge on city roads. It made an average of 90 miles on roads which would worry a gasoline car Last summer the makers of the Detroit Electric determined to convincingly | prove their claims that an Electric Automobile was. quite as well adapted for country use as for the “sandpapered” boulevards of the city So on July tst a car taken from stock was started for Atlantic City, N. J, Two passen- gers and about 150 pounds of luggage were carried. Rainy weather was soon encoun- oi) The Fritchle Lincoln, Neb tered, ard for hundreds of miles the mud was inches deep. Then in New York State the stony roads were made more difficult arge part of the way by the extensive repairs in process. Yet, because Good year Long Distance Electric Tires were used, the full mileage per battery charge was con: sistently delivered. Do not suppose for a moment that because these tires are so wonderfully easy riding the lack in durability, Only nm give greater mileage and they soon ruin a car. Further Proof of Supreme Merit in Goodyear Long Distance Electric Tires. Note This: nufacturers of Electric Pleasure Vehicles are vitally interested in the perform- of their cars. Anything which will se mileage per battery charge is eagerly med Goodyear Long Distance Electric Tires have ved by all kinds of tests to be so effective in this regard that they have been adopted as regular equipment by many Electric Pleasure Vehicle manufacturers. solids ¢. The w Besides being used on the Babcock, Detroit and Fritchle Electries, they are also used on the Waverly and Studebaker and on the Co- lumbus Electric ments, If your Electric is m equipped, you have yet to kn Goodyear Long Distance as one of their regular equip- already Goodyear itat its hest— Electric Tires will cut down your battery-charging cost amaz- ingly They will carry you with even greater com- will fort—they per tire They are so easy ture or gashing that longer be dreaded give you maximum mileage » repair in case of pune- these troubles will no A very important feature being the manner in which the fabric is placed in the tire. It permits of permanent knitting together of broken or cut strands of cord, which, being an exclusive and ented Good- year feature, is impossible in other tires. They are unquestionably the BEST tires for Elec- trics—and made solely to meet the peculiar requirements of an Electric Automobile. Tf you are interested in more details as to “Wh and “ Hov all at our nearest branch or write for our helpful book, “ How to Select An Auto Tire,” which will post you fully. Goodyear Tire & Rubber Company, Wayne Street, Akron, Ohio Branches and Agencies: Postgn.,? Boriston St: ¥7 Olive St: Ruffalo, 719 Main St. fsville, 1640.61 Third St-z New Ork 1. Joseph, 316324 N. Second St Detroit, 251 Jeffers 74316 Barronne Si ‘Providence, Mb Fountain Stit Minneapolis, 116 S- 2 Cincinnati, 317 E. Fifth $1 Pittsburg. 9388 Center Ave. mphis, 181185 Madison St Sixth St. ‘Omaha. 2031.22 Famam § Ave. Mf Hos Angeles 68351 S. Main St.: Philadelphia, Broadand Fairmount Avey «Neg Vork ath § San Francisco. sé Golden Gate Ave. Chicago, S040 Michigan Avert Cleveland ang Each ‘avert Milwaakees Sit Bishi Se ee eta Sas ashingtan, id26 Connecticut Av Dallas, 111 N, Akard St; Denver, 23 W. Colfax Ave. Baltimore ; Kansas City, 16th and McGee Atlanta, 9 N. Pryor St.¢ comicbooks.com Or a 5 - a