Life, 1908-10-15 · page 22 of 28
Life — October 15, 1908 — page 22: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political cartooning. The left side contains several humor anecdotes (unrelated to Michelin), including a quip about suspecting a congressman couldn't play poker, and a doctor's waiting-room joke. These are standard filler content for the era. **The main content** is a large Michelin Tires advertisement claiming superiority through established manufacturing excellence. The ad argues that Michelin's dominance in Europe (half of European automobiles use them) stems from being "the first tires manufactured on a large scale" and maintaining rigorous scientific standards. The pitch emphasizes that in America specifically—a country where "salesmanship has been brought to an exact science"—Michelin's rapid adoption wasn't exceptional sales technique but rather proof of genuine product quality. The company had opened a New Jersey factory just 14 months prior and was running it at double capacity. **No satirical message is present**—this is straightforward corporate marketing attempting to justify premium pricing through heritage and precision manufacturing claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LAY OF AN ANCIENT ANECDOTE An ancient anecdote I be! Three thensand years ago Egyptian jokesmiths fashioned me to fit their Pharaoh. The old Chaldeans, sportive men, amusement would evince To sce me harnessed now and then to potentate or | prince The Middle Ages knew me well; I was considered good I helped make famous William Tell, and also Robin Hood. The Grub-Street wits I did delight; I carned for hem some pence; the New World came to light I emigrated thence Ibe! Thai en of history heen coupled with half their kin ¢ Humor had its dawn to feed the rafts they'll tack me on to William Success. And now I s'po: Howard Taft! Fawovs Pastime PIctURE lem, Mass., CPON RECEIrT ae Parker Botnens® Pezaixs by mail from § OF PRICE. Teo, three and ISTLY SUSPECTED Mes. Newtvweo: Fred, dear, I have done you a great injustice Me. Newtyweo: In what way? Well, I suspected you without I asked several of your friends that you go to the club with if you knew how to play poker, very one of them thought a minute and said you didn’t.—Chicago Daily News. Mas. Newtyweo reason, Asuevitte, N. C.: The four-season resort of the South, Tue Manon, the English-like Inn of Asheville GETTING THE DOCTOR'S ATTENTION Any one who has had to wait any considerable h of time in a doctor's public room until the man ol icine was ready to receive him will appreciate an experience of Congressman Francis W. Cushman agton State. It is.said the C ago had occasion to visit one of the noted national capital and was compelled minutes to cool his heels in an ante- , his patience becoming exhausted, he ned an attendant, to whom he said: sent my compliments to the doctor, and tell him if Tam not admitted in five minutes I shall get well again.” Rressman ¢ physician found it convenient to admit Mr. | nat once.—Chicago Evening Post. THE PEN IS MIGHTIER THAN THE TONGUE Ksicwer: You know that * to conceal his thought Bocker: Well, penmanship does it even better.— Sun, speech is given to man PAuKER BaoTHens’ FAMOUS Pastime PICTURE Evzzues by mail from Salem, Mass., urox REcKIrT OF PRICE. Two, three and four dollars each, Two sex, miserably clad, called on the dean of a Mege in New York, ‘We are both on the vation, sir," the spokesman said. “We and it is clear that we haven't Would you e to purchase ur dissecting roo ted. “It is an odd proposition,” he it is occasionally done,” aid the spokesman, “we might arrange it. jd the spokesman, “they GREAT BEAR SPRING WATER “Its purity has made 1 famous, MICHELIN: TIRES Half the automobiles in Europe use Michelin ‘Tires. Why? | Michelins were the first tires manufactured on a large | scale. Europeans know that the Michelin policy is one of | ceaseless entific principle, into | pneumatic tires. precise that no tire can be Even the most important races are won on tires taken from | stock, The American been established }It is the largest |in America, and tire factory been working at pacity—that is, with a day and |a night force—for the last six | months. Ours is a country where Salesmanship has been brought research, practical | and theoretical, based on sci-| the | past, present and future of | factory has | 14 months. | yet it has| double ca- | Michelin manufacture is so | made better than another. | | to an exact science. 20 Consequently it was not ex. ceptional selling ability that made Michelin Tires so widely used here in so short a time. But there iS a reason. Michelins are the best tires in the world. MICHELIN TIRE COMPANY MILLTOWN, NEW JERSEY, U. S. A. BRANCHES NEW YORK, 1763 Broadway CHICAGO, 1344 Michigan Avenue BOSTON, . 895 Boylston Street BUFFALO, 908 Main Street PHILADELPHIA, 320 N. Broad Street DETROIT, 247 Jefferson Avenue CLEVELAND 2001 Euclid Avenue DENVER, 15 E. Colfax Avenue LOS ANGELES, 1200 So. Main Street SAN FRANCISCO, 308-314 Van Ness Avenue The slightest “‘feel’’ of the crank proves the perfection of MOBILOIL. ‘There is no possibility of anything but perfect lubrication in any gasoline en- gine, regardless of type. For different machines there are different grades of VACUUM MOBILOIL Our booklet tells you which is the proper gradeforyourautomobile—and why. A copy willbe sent freeon request. It con- tains much of interest to motorists. MOBILOIL in barrels, and in cans with patent pouring spout, is sold by all dealers. Manufactured by VACUUM OIL COMPANY, Rochester, N. Y. are alwa society. changed. for insta