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Life, 1908-10-15 · page 23 of 28

Life — October 15, 1908 — page 23: what you’re looking at

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Life — October 15, 1908 — page 23: Life, 1908-10-15

What you’re looking at

This advertisement-as-satire critiques unsolicited advice in consumer decision-making. The rhetorical argument: if you wouldn't let a neighbor run your business, why accept his automobile recommendation without independent judgment? The piece targets a common early 1900s social dynamic—neighbors offering free opinions on major purchases—and positions the Winton Six as the "smart man's" choice: one based on personal research rather than gossip. The ad emphasizes the car's transparent engineering ("We'll frankly tell you...principles") and invites expert scrutiny. The satire's point: true independence means consulting facts and experts, not neighbors. Ironically, the ad itself *is* persuasion, but frames it as empowering the reader's own judgment. The $3,000 price point and reference to competing $4,500 cars adds credibility through specific comparison—appealing to the rational businessman reader Life magazine targeted.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ot ex. that oe That Neighbor Who Tells You What Car to Buy—Does He Pay Your Bills? No? Then you pay for bis judgment, don’t you? Pretty easy for him, isn’t it? * * * * Is that how you run your business—call in the neighbors ? No, you rely on your own business sense. * * * * Then why not buy your automobile on your own judgment? There is no mystery about automobiles—least of all about the sweet-running, self-starting, six-cylinder BOCK y CA CUBAN CIGARETTES Made of Fine Havana Tobacco Specially recommended to smokers of Fine Havana Cigars 15c for 10 Also packed in cedar boxes of 50 and 100 **Satisfaction Without Inhaling’” SAD OCCURRENCE Sretta: So your father handled him without Yes, and it would have been better for poor ge if he had done it without shocs.—Sum. con a young woman stepped up to the ounter ina local department store, and in voice. asked for a supply of blanks. She fon one blank, which she immediately 0 Ives; then a second message was written out that was treated in the same way; finally a third was ed; and this she handed to the operator “ When sage had gone on the wire and the sender the operator read the other two for her nent. The first ran: “All at an end. Ilave no wish to see you again.” “Do not write or ne any more," was the tenor of the second The a feverish request that it be “rushed.” try to see message ird was to this effect: sece. Take next train if possible, Answer. His STATUS s that ex-New Yorker who likes London so well nglishman ?” answered Miss Cayenne, merely \erican.""—Democratic Telegram. NOBODY GUESSED THE NAME ‘The cight-year-old son of a well-known cartoonist wuralized a de WINTON SIX Goes the route like coasting down hill HJ sends a Sunday school in which the boys have formed what they call secret societies, the only Ij “scret” being the name, The initials of the society ue always made public and if any boy of a rival ‘ciety guesses their signification the name is at once snged, It was two weeks before anybody guessed, , that T. S. meant Temperance Soldiers, Georgie came to his father and said: now they'll never guess.” “Promise you'll never tell?" asked Georgie. The promise was given “ME,” said Georgie. “They all think it means ’ but it don't—it stands for Aed thus far nobody has guessed.—Success. A THIRD SOLUTION Tro diners at a hotel were disputing as to what a Pocapple really was, One of them insisted that it sas a fruit, the other insisted that it was a vege: iends determined to accept the decision # the waiter, who was called to the table. ed one of them, “how do you describe Is it a fruit or is it a vegetable?” gentlemen; a pineapple is always a Tit-Bits, le is rapidly dividing the public ick or the dead."—Puck, SHADES AND TINTS there was quite a light colored vote polled trict, colonel?" ) t colo'ed vote? It was mo’ eolo'et it was white—pe' TO Pinet use We'll frankly tell you how we make it and what we make it of. ‘We'll explain the principles of its d and con- We'll prove what we say by what the car do Or, it you want trustworthy, disinterested counsel, fet any mechanical expert to suggest vital questions, and we'll answer them to his satisfaction and yours. That's putting the purchase of an automobile upoa ‘© common-sense, commercial bi the brass band, false pride and misinformation eliminated. And we'll show also that you get in the $3000 48 H.P., five-passenger Winton Six a car that isn’t equaled for less than $4500. That's the of our @ H. P., seven-passenger Winton Six. This car differs from the 48 H. P, Winton Six only in size—not in FOR _g MEN OF BRAINS YGARS “MADE AT KEY WEST— 16,000 tons ClarK’s Cruises 3 “Arabic” Feb. 4, Orient; Oct. 16, '09, Feb. 5, '10, Cruises Round the World. Fall Tours, '08, Round the World. F.C. CLARK, ‘Times Building, New York, an quality, because the $3000 Wiaton Six has all the quality that any maker can put into a car. Let's be opeaminded and frank with each other. Let us send our catalog. Read what it says, then put your point-blank questions up to us on anything that the catalog says or fails to say. The Winton Six is the car that established the world's record of 4343 miles oa One Dollar Upkeep. Write us today, THE WINTON MOTOR CARRIAGE CO. Cleveland, Ohio Winton Branch hooses in New York, Boston, Phila- dolphia. Baltimore, Pittsburg, Detroit; Chicago, Minnea: polls Seattle and Wan Francisco,” Winton a faportant places Carriage Builders Luxurious Automobile odies made of alum- designed and finished to sult Individual L urable and artistic, Standard for NEWARK, N. J. comicbooks.com