ComicBooks.com Register / Loginit's free!

Life, 1908-01-30 · page 20 of 22

Life — January 30, 1908 — page 20: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — January 30, 1908 — page 20: Life, 1908-01-30

What you’re looking at

This page is primarily **advertising**, not political satire. It features whiskey and cocktail ads (Hunter Whiskey, John Jameson, Club Cocktails) with marketing claims about purity and quality. The editorial text discusses **literary and political platitudes**. It critiques Frank Norris for repetitive writing, then explores when obvious statements ("It's a fine day") become acceptable. The piece references **Theodore Roosevelt**, noting critics who attacked his grammar (use of "will" vs. "shall") as evidence he'd seek a third presidential term—likely a subtle jab at Roosevelt's political ambitions. The final section describes a conflict between *Collier's* magazine and Reverend Cyrus Townsend Brady over his planned sermon series. *Collier's* apparently mocked Brady's religious authority, calling him "Dear Old Brady" in a condescending manner. Life presents this as a collision between "social and literary proprieties." Overall, the page mixes consumer advertising with light political commentary about Roosevelt and media conflict with clergy—typical early-1900s Life magazine content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE IMMUTABLE REPUTATION HUNTER WHISKEY FOR SUPERIORITY IS FOUNDED UPON ITS ABSOLUTE PURITY MATURITY AND FLAVOR THIS IS A_ FIXED FACT IN PUBLIC PREFERENCE, PROVEN BY ITS WON- DERFUL POPULARITY, GUARANTEED UNDER THE PURE FOOD LAW. sound Soldat all first-class cates and by jobbers. WM. LANAHAN & SOS, Laltimore, Md. WHISKEY First in popu- larity because first in quality. Sole Agents ‘W. A. TAYLOR & CO, New York Frank Norris deliberately and literally repeated his own phrases within the covers of the same book. * * # IE question of truism or platitude is a more delicate one, and changes with the auditor and the conditions of the utterance. Thus, to remark in London, “It’s a fine day,” is to display a talent for original observation, whereas the very same remark if made in the City of Mexico would skirt the edges of the obvious. Dr. Holmes decried the katydid because it said an undisputed thing “in such a solemn way”; yet Goethe, after mature reflection, declared, “To-day is not to- morrow,” and—if we may be permitted the idiom—“got away with it.” Carlyle exploded in wrath because a fellow-voyager pursued him with familiar truths about the state of the weather. Yet Ruskin owns to a ‘flat truism” when he says that “in- dustry, frugality and discretion—the three foundations of economy—are moral qual- ities, and cannot be attained without moral discipline”; and he excuses himself on the ground that the truism is virtually denied by the entire populace of Europe, “‘who are at present hopeful of obtaining wealth by tricks of trade, without industry.” We find a parallel in Theodore Roose- velt’s “The Mission of the Republican Party”: his truism that, in grappling with national problems, “Success can come only by the exercise of wisdom and courage, energy and highmindedness,” is specifically combatied by those who decline to tamper with the tariff. + * & HE WHO would asperse the President’s parts of speech should go slow. Otherwise he may find himself in the class with that hypercritical Atlanta editor who has discovered that Mr. Roosevelt by his use of “will” and “shall” has left himself free to accept a nomination for a third term. “Don’t Write, and Fear Not” HE. irresistible body has impinged against the immovable object, with painful results to the Innocent Bystander. We refer to the recent scandalous collision between that model of the social and liter- ary propricties, Collier’s weekly, and the clergyman-author, the Rev. Cyrus Town- send Brady, sometime chaplain of the First Pennsylvania Volunteer Infantry and . at present the rector of Trinity Church in Toledo, Ohio. Unlike the facetious witness in the celebrated case of Mann vs. Hap- good, we do not shave ourselves, and so we sometimes do read, if not inwardly digest, the ‘national weekly.” It appears that the Rev. Mr. Brady (whom Collier's affectionately refers to as “Cyrus” and “Dear Old Brady”) planned a series of sermons on “The Religion of a Gentleman,” in which he designed “to 128 "THOUSANDS have discarded the idea of making their own cocktails,—all will after giving the CLUB COCKTAILS a fair tril, Scientifically blended from the choicest old liquors and mellowed with age make them the perfect cocktails that they are. Seven kinds, most popular of which are Martini (Gin base,) Manhattan (Whiskey base). The following label appears on every bottle : Guaranteed under the National Pure Food and Drugs Act. Approved June 30th, 1906. Serial No. 1707. G. F. HEUBLEIN & BRO., Sole Props. Hartford. New York London Around Porto Rico The special tours of The New York & Porto Rico Steamship Co. occupy three weeks, and are ideal yachting excursions on summer seas, The steamers have every convenience, with only outside staterooms. They circle the entire island and stop at many interesting and historic localities. The ship is the tourist's hotel during the entire trip, so that the labor and inconvenience of land travel is avoided. The special tourist rate for this cruise is $140, which includes every expense. Write for illustrated booklet. THE NEW YORK & PORTO RICO STEAMSHIP CO. 12 Broadway, New York, or Raymond & Whitcomb Co.. New York, and all Principal Cie Are You Going to Move? If you are, or if you have done so recently, don’t forget to notify LIFE of your changed address. The Post-Office will not forward a periodical as it will a letter. There- fore, each week's delay means a copy of LIFE lost. Don't wait until you have moved before you notify us. When ordering a change give the old as well as the new address Subscription Department LIFE, 17 West 31st Street, New York comicbooks.com