Life, 1907-02-21 · page 25 of 36
Life — February 21, 1907 — page 25: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from an early 1900s Life magazine. The page promotes Rambler utility cars manufactured by Thomas B. Jeffery & Company in Kenosha, Wisconsin. The ad showcases four models across two engine types (2 and 4-cylinder), with prices ranging from $950 to $2,500. It emphasizes practical features like the "new balance clutch" and "sliding gear" transmission—innovations that would impress contemporary buyers unfamiliar with automotive technology. The decorative Art Nouveau borders and period typography are typical of early 20th-century advertising design. There are no political references or satirical elements—this is simply a vintage car advertisement positioned within Life magazine's pages, likely from around 1910 or earlier based on the vehicle designs and manufacturing claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ar of Steady Service Four Models—Two Types The most efficient, reliable Two and Foar-Cylinder and accessible cars ever built. Construction Positively the leaders in their re- spective classes. Rambler Utility Cars Model 21—A Five-Passenger Touring Car wi able Tonneau. Model 27—A High Runabout Both equipped with the new Rambler unit power plant, J comprising a double opposed motor, multiple disk clutch and planetary transmission entirely inclosed as a unit (Ky with three-point support. Ye) DP, 0) ‘Two powerful touring cars Model 24, 25-30 Wy) with four-cylinder vertical heres power: medium motors, sliding gear trans- with shi a tt drives mission, and every feature $2,000. that affords Reliability, Model 25, 35-40 Efficiency, Comfort and > 5 horse-power tour- Convenience. Z ind cer with side In these models are too many = = $2,500. wives new, but tried and proven features Serene to attempt to enumerate them here. Those most readily appreciated are: The new balance clutch. The most convenient sliding gear ever designed. No noise or delay in changing gears. An efficient cooling system that can't go wrong. Simple and reliable cardan joints, powerful construction that insures positive reliability. These are only a few; let us demonstrate the others. Model 25 Va Main Office and Factory, ‘Kenosha, Wis. Branches: Boston, Chicago, Milwaukee, Philadelphia, San Francisco. NS Thomas B. Jeffery @ Company FY comicbooks.com