Life, 1907-01-17 · page 5 of 60
Life — January 17, 1907 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satirical content. It contains three advertisements from 1907: 1. **Columbia Gasoline Cars** — promoting their 1907 "Standard Touring Model" at $4,500, emphasizing "smartness of style" and reliability. This represents early automobile marketing when cars were luxury goods. 2. **Diamond Wrapped Tread Tires** — featuring a testimonial from racer R.G. Kelsey, who claims he converted from imported tires to Diamond brand after success in the Matheson Race. 3. **W.K. Cowan & Company** — an interior decorating firm offering period furniture in various historical styles (French, English, Italian, Colonial). There is **no political satire** on this page. It reflects early-1900s consumer culture and the emerging automobile industry.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Smartest Car Ever Put on the Market Gasoline Cars for 1907 STANDARD TOURING MODEL, $4500 models, Chrome Nickel Steel will be found in fact as well as in name. Practically all the genuine crucible-made Chrome Nickel Steel produced in America for Automobile use was secured for the Columbia Cars. The use of this, the toughest stecl yet made, places the two Columbia models in the lead of American cars, and in the class with the best of European manu- facture. Write for separate catalogues of Columbia and Columbia Electric Commercial Vehicle by appointment with our nearest representative. of Style—the most graceful outlines and proportions—have receit same expert attention in the Columbia Gasoline Cars for 1907 as strength and perfection of mechanism ¢ the cars for those who ¢ bility, smoothness of operation and The designing and manufacturing ability of the largest and best equipped exclusive automobile factory in the World has been centered on two Gasoline Models to make them leaders in all respects. In 1907 Columbia four-cylinder cars, both 40-45 H. P. and 24-28 H.P. ELECTRIC VEHICLE COMPANY, Hartford, Conn. NEW YORK BRANCH: Electric Vehicle Company. 134-136-138 West 3%h St. CHICAGO BRANCH: Electric Vehicle Company, 1332-1334 Michigan Ave. BOSTON BRANCH: The Columbia Motor Vehicle Company, Trinity Place and Stashope St. WASHINGTON: Washington E. V. Trans. Co., 15th St. and Ohio Ave. SAN FRANCISCO: Middleton Motor Car Company, 550 Golden Gate Ave. We Shall Exhibit at Madison Square Garden, New York, Jan. 12th to 19th, 1907, and at the Colisenm, Chicago, Feb. 2nd to 9th, 1907 1 artistic appearance as well as ‘ars, Columbia Elect riages, demonstration may be arranged lee, Mud and i Revolily. Fesiee Hewds GY serve only to emphasije Mr. R. G. Kelsey said at the conclusion of his recent midwinter run in the Matheson Racer, from New York to Chicago: “I will confess that at one time I was a staunch exponent of imported tires; but I am absolutely converted to Diamond Tires as being superior to anything with which I have ever had any of my machines equipped.” The Diamond Rubber Company AKRON, OHIO IHAT DECORATING ee which satisfies the expert and the con- noisseur is naturally the best one, and the only safe one, for the inexpert or the amateur in such matters. The more exact and extensive your knowledge of fine furniture and furnishings the greater will be your enthusiasm at the deco- rative service offered by this or- ganizatian. The less you know in detail of these things the greater is your need of the organization that does know, that has in its own stocks the best the world affords, and that can be depended upon to give you genuine service, at the right price and at one profit. Our decorative materials and period furniture are now as- sembled in the new ‘Cowan Galleries.’” The Galleries occupy our en- tire fourth floor, which has been divided into a series of permanent specimen rooms completely dec- orated and furnished in the styles of the best periods — French, English, Italian, Colonial, ete. It is a simple statement of fact to say that these Galleries constitute the most complete ex- position of period decoration to be seen in America. They are also. sufficient evidence of our decorating facilities and efficiency. We respedtfully request the careful attention of owners and architeéts, K. COWAN COMPANY IMPORTERS MANUFACTURERS AND INTERIOR DECORATORS RETAILERS OF FINE FURNITURE AND ART OBJECTS 203-207 MICHIGAN AVENUE, CHICAGO comicbooks.com