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Life, 1907-01-17 · page 4 of 60

Life — January 17, 1907 — page 4: what you’re looking at

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Life — January 17, 1907 — page 4: Life, 1907-01-17

What you’re looking at

This page is primarily a **car advertisement** for "The Car De Luxe" by the De Luxe Motor Car Company (Detroit). The large left section details the vehicle's mechanical superiority, particularly its solid I-beam rear axle and shaft drive system, marketed to wealthy buyers at $4,750. The right side contains a brief humorous sketch titled "One Way of Getting a Tip." It depicts a passenger complaining to a chauffeur about service, with the joke apparently being about tipping etiquette or the interaction between employer and hired driver—a class-consciousness theme typical of Life's satirical humor aimed at upper-class readers. The overall page targets affluent automobile buyers through both luxury marketing and gentle comedy about servant relations.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Power, 50-60 H P Carries Seven. Price, $4,750 T would only be dealing with absolute facts to pronounce The Car De Luxe a rare combination of those features which usage and successful operation have made standard in automobile de- sign, with which have been incorporated many of the more modern methods and devices as applied to mechanics, in addition to such appointments and accessories as find place only in a car of this exclusive class. @ And doubtless one of the best examples of this high order of excel- lence is that patented rear axle system. Here is provided all the strength of the Solid 1-Beam Rear Axle, such as used on high- powered cars with double chain drive, and the advantages of shaft drive as well. It is, in fact, a unique combination of the best features of both systems—strength, rigidity, cleanliness, smoothness and positive drive. Hence the noise and numerous disadvantages of the chain drive are entirely overcome, and the replacing of rear axles (a comparatively common occurrence with shaft-driven cars) will not be experienced by users of The Car De Luxe. @ There can be no question as to the absolute superiority of this system. It stands out preeminently as one of the greatest improvements in motor car design. Git has solved the problem of direct system of final drive. @ It is to be had only on THE CAR DE LUXE Complete information for the asking. Rear Axle System THE DE LUXE MOTOR CAR COMPANY, - Detroit, Mich. New York Agent: Motor Sales Co., 1771 Brondway. Chicago Agent: The MeDuffee Automobile Co., 1501-1505 Michigan Ave. “iets, How po 1 Look cP aERe?” senuNct* One Way of Getting a Tip "WE WERE not thirty miles out of Beirut,” f says / lexander Hume Ford in the Janu- ary Appleton’s, “when the plump, copper-colored official, whose duty it is to record tezkerah, stuck | his bullet head into our compartment. Some of | us explained matters truthfully, others stated that | their tezkerah had been paid for and forwarded to Damascus. Truth or falsehood was one and the same to the Turkish official. He impressed w with the fact that he could stop the train and pat us off and then departed. Half an hour later be returned in the guise of a humanitarian. Havitg discovered a poor family in one of the third-chs compartments who was destitute of food or tick ets, he was going through the first-class catia; taking up a subscription. We each reached our silver. I led with a franc piece. Seven others in the compartment followed suit. We expected, of course, that he would go around again. In fact, it was our plan to keep putting in franc piecs until our friend, the official, voluntarily desisted from his cleverly disguised demand for bat- shish. To our astonishment, he looked into th hat and disappeareé wreathed in smi expenditure of eight francs had saved us dollars in hard cash, and undue annoyance.” Paved with Good Intentions A DIPLOMAT was talking in W gts about the late Hon. Auberon Herbert, s of the Earl of Carmarvon : “Mr. Herbert was alwa heard him address a New Year banquet of clerg: men : Lecting this moming the gentleman calle! Mephisto, or Beelzebub, I greeted him. polite and said: ow are things down your way?” “He grimaced and shook hi |. He pointe: to the mud on his hoof and tail. “Weare ina deuce of amessdown there," said. “This is the season, you know, when 0% pavements are being laid.” —Washington Ss FLORIDA ATLAD DAST Office: Cor, Broadway aod