Life, 1907-01-03 · page 43 of 44
Life — January 3, 1907 — page 43: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satirical content. It promotes Standard Sanitary Manufacturing Company's bathroom fixtures—toilets, sinks, and tubs. # The Message The ad addresses homeowners, claiming that modern porcelain-enameled bathroom equipment affects both property value and family health. It emphasizes "sanitary perfection" through one-piece construction and pure white surfaces that resist "uncleanly accumulations." The illustrated bathroom shows an elegant, contemporary setup typical of early 20th-century luxury. The ad warns against counterfeits, instructing buyers to verify the "Standard" trademark and "Green and Gold" guarantee label. # Historical Context This reflects an era when indoor plumbing and modern sanitation were still relatively new luxuries associated with status and health consciousness. The detailed showroom addresses and free booklet offer suggest this was a major purchase decision for middle/upper-class homeowners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i To everyone who owns a home or expects to build, the question of modern bathroom equip- ment is of the most serious import. The installation of “Standard Porcelain Enameled Ware has a vital influence not only upon the value of your property, but upon the health of the entire family for years to come. Its one-piece construction guarantees sanitary perfection; its pure, snowy-white surface is a safeguard against uncleanly accumulations, and its beauty of design is the source of unlimited pride and satisfaction in usage Our Book, “MODERN BATHROOMS," tells you how to plaa, buy and arrange your bathroom, and illustraes many beautiful and inexpensive as well as luxurious rooms, showing the cost of each fixture in detail, together with many hints on decoration, tiling, etc. It is the most complete and beautiful booklet ever issued on the subject and contains 100 pages. FREE for six cents postage, and the name of your plumber and architect (if selected). The ABOVE FIXTURES, No. P-30, without shower, can be purchased from any plumber at a cost approximating $167.75—not counting treight, labor oF piping—is described in detail among the others. CAUTION: Every piece of “Sraxdart” Ware bears our “Staxdarf” ‘‘Green and Gold’’ guar- antee label, and has our trade-mark “ cast on the outside. Unless the label and trade- mark are on the fixture it is not “Staxdar” Ware. ‘Refuse substitutes—they are all inferior andi awill cost you more in the end. The word “Sraxdard” is stamped on all our nickeled brass fittings; specify them and see that you get the genuine trimmings with your bath and lavatory, etc aaaress Standard Sanitary Ti)fg.Co., rene Ue Pittsburgh, U.S. A. Offices and Showrooms in New York: "Standard? Building, 35-37 West 31st Strect. London, England, 22 Holborn Viaduct, E. C. New Orleans: Cor. Baronne & St. Joseph Sts. __ Pittsburgh Showroom : 949 Penn Avenue Louisville : 325-329 West Main Street. Cleveland : 208-210 Huron Street. comicbooks.com