Life, 1907-01-03 · page 42 of 44
Life — January 3, 1907 — page 42: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** rather than political satire. The page promotes Life magazine's subscription offer by showcasing an illustration titled "An Old Love Song," drawn by C. Clyde Squires. The image depicts a **romantic street scene**: figures in period dress gathered outside a lit window at night, suggesting a serenade or courtship scenario. The "old love song" theme appeals to sentimental readers. **The actual offer**: New subscribers paying $5.00 yearly before February 1, 1907 receive a large hand-printed sepia photogravure (19x24 inches) of this artwork, suitable for framing—free. Alternatively, subscribers could select other prints from Life's catalog worth $2.50. This was a common early 20th-century marketing tactic: magazines bundled subscription incentives with art prints to attract customers. The page emphasizes the print's quality and exclusivity ("You Cannot Buy This Picture"), making subscription the only means to obtain it.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Drews by C. Ciyte Squires —— Copyright, 1908, Lite Putilebing Company The size of the charming picture (of which this isa reproduction in miniature) is 10\x15 inches. The large print is a sepia photogravure, plate marked. It is hand-printed on Exora steel-plate paper, 19x24, ready for framing. The Picture Will Not Be Sold But the large print will be delivered, carriage prepaid, to every new sub- scriber to LIFE at $5.00 a year, if we receive the remittance before February 7, 1907. In place of “An Old Love Song,” new subscribers may, if they so prefer, sele@ prints from our catalogue to the value of $2.50. The handsome little catalogue of LIFE'S PRINTS, with miniature reproductions of 127 drawings, will be sent to any address on application. LIFE PUBLISHING CO, 17 WEST 31a STREET, NEW YORK CITY