Life, 1907-01-03 · page 44 of 44
Life — January 3, 1907 — page 44: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It appears in *Life* magazine from January 3, 1902, promoting Williams' Shaving Soap. The image shows a man applying shaving soap with a satisfied expression. The advertisement emphasizes the product's 65-year track record and claims its soap produces a "creamy, emollient lather" that "won't smart or dry on the face"—addressing common complaints about competing shaving products of the era. The tagline positions Williams as superior to rivals that irritated skin. The company offered trial sizes for four cents in stamps, a common early 20th-century marketing tactic. The international distribution (London, Paris, Berlin, Sydney) indicates this was a major commercial product. This represents typical turn-of-the-century advertising content within *Life*'s pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
January 3, 190 Williams “sick This year—as last year—every day in the year Years change and seasons change, but Williams’ Shaving Soap has for sixty-five year given continuous satisfaction to the men who use it because of its enduring, creamy, emollient lather. Williams’ Shaving Sticks and Shaving Cakes sold everywhere. Send four cents in stamps for Williams’ Shaving Stick or a cake of Luxury Shaving Soap, trial size (enough for fifty shaves). Address The J. B. Williams Company (Department A), Glastonbury, Conn. Londen Paris Berlin Sydney “The only kind that won't smart or dry on the face” comicbooks.com