Life, 1906-09-20 · page 24 of 28
Life — September 20, 1906 — page 24: what you’re looking at
What you’re looking at
This page is primarily **advertising and publishing announcements**, not political satire or cartoon content. The main feature is a business letter from Ess Ess Publishing Company announcing they've acquired *Transatlantic Tales* magazine and are reducing advertising rates from $100 to $50 per page. They're promoting combination advertising deals across their two publications (*The Smart Set* and *Transatlantic Tales*). Below this is an advertisement for "The Keeley Cure"—a medical treatment facility claiming to remedy "Liquor and Drug Using" through methods administered by specialists over 27 years. This reflects early-1900s attitudes toward addiction as a medical condition treatable at specialized institutes. The right column lists newly received books, typical of *Life* magazine's literary review section. **No cartoons or satire appear on this page.** It's primarily commercial content and book notices from an early 20th-century magazine issue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RSE Office of The Smart Set (Ess Ess Pustiswinc Co.) 432 FIFTH AVENUE NEW YORK To Advertisers: I beg to announce that the ESS ESS PUBLISHI COMPANY, the publishers of “THE SMART SET,” has purchased “Transatlantic TALES.” This magazine met with success from the beginning, and was received with much favor. The growth has been rapid, and we can now guarantee: a circulation cf more than 32,000 copies each month. I take pleasure also in informing you that, commencing with the issue of October, the rate for advertising space in “Transatlantic TALES” will be reduced from the present rate of $100 per page to $50 per page. This rate will be pro rata down to % page. The rate for space of less than 1% page will be 3o0c. per agate line. This rate will be FLAT. No discounts for time or space. The advertising rate in““THE SMART SET” (more than 140,000 guaranteed circulation) is $150 per page. 1 beg also to announce a combination rate on “THE SMART SET" and ‘Transatlantic TALES” of $175 per page, less 5 per cent. for cash. To obtain this combination rate, uniform space in both “THE SMART SET" and “Transatlantic TALES" must be used in issues of like date. Jf only one magazine is used, full separate card rate will be charged. No magazine publisher has ever offered the advertiser such QUALITY and QUANTITY of circulation as that of “THE SMART SET” and “Transatlantic TALES” at so low a rate, whether used singly or in combination. Respectfully yours, ESS ESS PUBLISHING COMPANY ADV, MANAGER. for Liquor and Drug Using A scientific remedy which has been skilfully and successfully administered by medical specialists for the past twenty-seven years. Birmingham, Ala. Dwight, M. Mot Springs, Ark, Marion, Ind. Lexington, Mass. Portland, Ste. “2 N, Grand Rapids, Mich, : Harrisburg, Pas Other Books Received Walter Picterse, by Multatuli. (Friderici and Garis. $143) Samantha vs. Josiah, by Marietta Holley. (Funk and Wag nalls Company. $1.50.) Mery Magdalen, by Edgar Saltus. New Edition. (Mitctet Kennerley.) George Washington, by James A. Harrison. (G.I Peters Sons.) A Modern Alchemist and Other Poems, by Lee Wilon Dott (Richard G. Badger, Boston. $1.50.) The Training ef Lays’ Voices, by Claude E. Johnson Ditson Company, Boston. $0.75.) | The Stubdornness cf Geraldine, by Clyde Fitch. (The Mace lan Company. $0.75.) The Czar’s Gijt, by William Ordway Partridge. (Penk Wagnalls Company. $0.40.) The Game of Bridge, by Fisher Ames. (Little, Usowa as} Company, Boston. $1.00.) Recollections of a Gold Cure Graduate, by Newton Newtit (H. M. Caldwell Company, Boston.) Cord and Creese, by James DeMille. New Es 6. (Hare and Brothers. $1.09.) The Little Grammar, by William Timothy Call. (New Yer $0.50) The City That Was, by Will Irwin. (13. W. Huctseh. $5 The Story of Paris, by Thomas Okey. (The Macmillaa Coe pany. $2.00.) The Litile Green Door, by Mary F.. Stone Bassett. (Lites Publishing Company, Boston.) Verses jrom the Harvard Advocate, third series The Health-care of « Baby, by Louis Fischer, M.D. (Feat and Wagnalls Company. $0.75.) Panama Patchwork Poems, by James Stanley Gilbert. (Reber Grier Cooke.) Elizabeth and Her German Garden. Mhusteated edition. (Ne Macmillan Company. $1.75.) Reptiles, by H.W. MeVickar. (D. Appleton and Compe $1.50.) The Coming of Billy, by Margaret Westrup. (Harper a Brothers. $1.25.) The Colonct of the Red Huzzars, by Joba Reed Scott. (Te J.B. Lippincott Company, Philadelphia.) The Princess Olga, by Erwin Wardman. (Harper wi Brothers. $1.50.) The Great Refusal,by Maxwell Gray. (D.Appletoa and Cox pany. $1.50.) Pizarro and the Conquest cf Peru, by Frederick A. Oe (Harper and Brothers. $1.00.) Persons and Places, by Joel Benton. (Broadway Px! Company.) Political N-Rays, by Leslie Chase. (The Graftoa Pr $1.50.) The Art cf Living, by Daniel S. Sager. (Brant $1.50.) The Crimes Sytvestre Bonnard, by Anatote France, transac! by Lafcadeo Hearn. (Harper and Brothers. $1.25) The Statesman's Year Book, 1906. (The Macmillan Coe pany. $3.00.) Eve's Diary, by Mark Twain. (Harper and Brothers. $22) What @ Young Girl Ought to Know, by Mrs. Mary Wot Allen, M.D. (Vie Publishing Company. $t-00.) Poems, by Meredith Nicholson. (The Bobbs Merrill Com pany, Indianapolis.) The Healers, by Maarten Martens. (D. Appleton and Com pany. $1.50.) The Flight cf Georgiana, by Robert Neilson S Page and Company, Boston.) Twisted Eglantine, by H. B. Marriot Watwon. and Company. $1.50.) The Hundred Days, by Max Pemberton. (D. 4 Company. $1.50.) CLARK'S NINTH ANNUAL CRUSE 0 Feb. 7,’07. 70 days, by chartered S$ “Arable.” 16,000 tons, Three T= Round the World. FRANK C. CLARK, 96 BROADWAY, NEW YOR VIEWS OF PARIS!!! Fes uw el nnd yo om fie a teu eect 2 one Sect uit snd gm, tre tet fa oR. MESS ‘27 Boulevard St. Mastin. Paris. Fraace comicbooks.com