Life, 1906-09-20 · page 25 of 28
Life — September 20, 1906 — page 25: what you’re looking at
What you’re looking at
This page is primarily **advertising content** rather than editorial satire. It features multiple liquor and condiment advertisements from the early 20th century, each employing period marketing strategies: **Notable ads include:** - **Underberg Bitters**: Claims health benefits ("perfect digestion," "immediate relief from weariness"), marketed as both medicinal tonic and cocktail ingredient - **Lea & Perrins Sauce**: Simple product endorsement for cooking - **Bad Scotch/Sanderson's Mountain Dew**: Humorous copywriting acknowledging inferior whisky makes one feel "like the devil" the next morning, contrasting with quality Scotch as promoting friendship and temperance - **Old Crow Rye**: Bottom banner advertisement The only actual **cartoon** is a small comic strip depicting bakery customers, with children asking why they're eating (unclear dialogue), likely a humorous vignette unrelated to the advertisements. These ads reflect pre-Prohibition attitudes toward alcohol as acceptable consumer products marketed with health claims now considered dubious or illegal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Underberg £ Fae chops, seas, 5 cutlets, etc.,add to j BOONEKAMP Bitters the gravy one or Th “stroke of luck” is to realize the vital val UNDERBERG BITTERS.. It brings the best of good fortune two tablespoonsful of health, arelish for eating, perfect digestion, and therefore the 2 i .,and gives immediate relie! é = Lea & P *. > Bitter Liqueur. Ney @ le Enjoyable as a cocKtail and better for you. Sauce Over 6,000,000 bottles imported to the United States, THE At grocers, wine merchants, hotels, clabs, cafes, restazrants, ete. ORIGINAL WORCESTERSHIRE, before pouring it over the LUYTIES BROTHERS, GenilAgt's oe bi x, hy N.Y. Model Wine Cellars.204 William Street NewYork ~ Joba, Dancns's S00. Aates NS. BAD SCOTCH Makes the devil weep for joy, and it makes you feel like the devil the next morning— only you don’t weep for joy. 20d Cone A Oe wa Pres 3 5, Good — Scotch—that is, whisky that is pal- 1% atable and delicate, son Fath th Wilt EUS f and guaranteed pure as Y= i ! N 1, Conse Fi illan Coe well—is a health-giving stimulant which none save infants need fear. ers. $00 Lary Wo Sanderson’s Moun- tain Dew Scotch is a a and Co irae ‘ guaranteed aged whisky which tends jervill Cox esate Ps 4 to steady the glad D. Apel Te . hand and broaden the smile of friendship price at ast Boy: 18 THAT Pir coop? and which helps to 2d Boy: Naw! : , _— © psc wny vee CATING FA?” make one a temperate L CRUISE “TER AGGRAVATE Dk OTHER KIOSI_ DEY IMAGINE DAT IT's DELICIOUS! disciple of the urtered SS Phree Tos? en at “ ©LD CROW RYE sredior WHIS KEY SOLE BOTTLERS: NEW, YORK comicbooks.com