Life, 1905-05-04 · page 3 of 48
Life — May 4, 1905 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It contains four automobile advertisements from the early 1900s: 1. **Rambler Surrey** (top left) - a 16-18 horsepower vehicle priced $1,350 2. **Packard Gasoline Motor Truck** (top right) - emphasizing commercial truck design 3. **American Mercedes** (bottom left) - highlighting luxury features and imported construction, priced $7,500 4. **Cadillac Control** (bottom right) - demonstrating advanced brake and control mechanisms The Mercedes ad does contain a rhetorical boast ("In no other American car can the acme of motoring luxury be found"), reflecting early automotive competition and brand positioning. These ads collectively showcase the nascent American automobile industry's emphasis on engineering, luxury, and commercial capability during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COPYRIGHT FOR OREAT BRITAIN 8 HENDERSON UNOER THE ACT OF 5 SURREY. TYPE, ONE +018 horse power, $1 \ Re Other models t7ge,"serm RRO) le $2000 and $3000 ave of operation and the low cost of ; maintenance are ity movt attractive \V features. ‘No automobile u stronger; none hav fewer and simpler work ing parts The control ir by one lever and ped- aly. Ignition is automatic. It ix pre-eminent- ly the machine for the beginner, and one that the veteran goes back to with sativfac tion, after experiments with other maken Main Office and Factory, Kenorha,Wiveonsin. Branches, Bowrton, Chicago, Philadelphia. New Yorke Agency; 134 Wert Thirtseighth Street. preventatives in all other leading citie THOMAS B. JEFFERY & COMPANY. In presenting the Packard Gasoline Motor Truck we offer a vehicle for com. mercial purposes the design of which is based upon experiments extending over a period of two years with different constructions of business wagons. This particular type of car has seen almost every hind of commercial service during all of an exceptionally severe winter, and is now offered in full confidence that it is worthy to bear the Packard name into new fields. Normal load capacity, 134 tons. Speed range, 110 15 milesper hour. Price of chassis complete rea dy, $2,500 f..0. b. fac Body designs and quotations sub- mitted upon app ” Record of tests in different lines of business senton request. Packard Motor Car Company, Dept. G Meaber A be AM. Dotrolt, Mich, = York traueh, 1510 Hroadeay HAVE YOU TRIED THE AMERICAN MERCEDES? In no other American car can the acme of motoring luxury be found. It is the Mercedes built under license in America, and built largely from imported materials. It has every quality—flexibility of control, silence, responsive- ness, luxurious spring equipment, and speed—that has helped to make the Mercedes the most famous car in the world. Price $7,500—the Paris price of the Mercedes DAIMLER MANUFACTURING COMPANY 953 Steinway Avenue, Long Island City, N. Y. New York City Garage, 10 West 60th Street Model D, $2,800, f. 0. b, Detroit. Cadillac Control. Driving an ordinary pin into a post with a mammoth 30 horse-power auto- mobile, by repeatedly approaching and gently touching the head, is the letest achievement illustrating the unusual sen- sitiveness of the motor connections and brake device of the wonderful This perfect control results from mechanism so simple, 10 durable, so manifestly common-sense, as to make the Cadillac almost ‘rouble proof. Because of this excellence of construction, a Cadillac may be maintained at but a fraction of the expense requited by other cars—a feature, which, combined with never-failing serviceableness, makes it the most satisfactory automobile in America. Model D—4-Cylinder, 30h. p. Touring Car, $2,800. Model F—Side-Entrance Touring Car, $950; Model B—Touring Car, detachabie tonneau, $300. Model E—Light, powerful Runabout, $750. eo ab, Detroit, Write for Catalog R, and address of nearest dealer, where you cau s0e aud try « Cadillac, CADILLAC AUTOMOBILE CO., Detroit, Mich. Member Association Licensed Automobile Manufacturers, comicbooks.com