Life — May 4, 1905 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Peccavi! A Big Comfortable | HE San Francisco Bulletin is on the mourner’s bench. It devoted its cntire editorial page on April fifth to a fees: 16 H.P. Car for open ¢ jfth to a con und to a resolve to lead a_ better Here is the overture me out of memory the theatres have carried ade |vertisements in the newspapers and by virtue of that fact have received certain customary notices of theig shows, [tis usual for each play to be reviewed on the day aiter the first performance and during the werk pictures of the princ:pal performers are printed with laudatory matter supplied by the press a ployed by the several theatres, At first me free notices were regarded on both sides as « and the managers returned the compliment bs the papers free seats and an occasional box. however, the parties to this arrangement fell a way of regarding these courte-ies anil peivie leges as matters of right to which they were under the advertising bargain, The press sent his photographs and. puffs into the newspaper office with as little ceremony as if they were advertie nents paid for in cash, and the newspaper asked for seats, and now and then boxes, as if the usual price i accompanied each request. This arrangement bore hard on the public, for it amounted substantially a conspiracy (or the suppression of honest criticism on bad performances, An edisor who occupied a marrger’s box on a first night was naturally reluctant te print in his poper a | review of the play that, however just, would damage the business of the theatre acd tike money out pockets of the manazer whose hosp [had accepted, Moreover, the frequent interchange of free scats and free puffs kept editors and theatrical managers. continually under mutual obligations, When a play turned out to be very bad and the com pany quite incompetent the press agent called on the ; 3 editor and begged him on behalf of the manayer to Song | sed a help the show by softening the critic’s article an! pub- lishing a few comphmentary notices. The plea was Model C (shown above) has a 90-inch wheel base, and long, easy riding, Iovariably, that! the, sbeatee bad been deceived’ by: the nae ila me Ue syndicate and that it would be cruel to the company half elliptic springs. This insures comfort. Weight is only 1600 Ibs., and the ana hard on the managers to basin t ithe = double-opposed cylinders are 5x5. Thisinsures power, The motorand fly-wheel | regular prices for Crsiclass’ productions; was are hung wder the chassis frame making the center of gravity low, thus preventing fea crpasute (ea conse: peter Se ; : € ee < appeal tothe sympathies of the editors. | skidding, and lengthening the life of the tires. This insures economy. editors would not have been quite so soft-hear: * * anagers had not been so lavish with passes, but i ‘A year ago you couldn't buy the equal of Model *C" under $2,000. It’s the biggest Beak aclutnap trait to let One's trleueis go value on the market today at $1 : 2 . d spare the rod from the backs of broken; Model B is a four-cylinder (vertical) 24-28 ihespians, However, this was the relation b H. P. car, 102-inch wheel base, sliding gear the theatres and the newspapers, and th », if sia there be, was common to ail the newspapers. transmission, double side entrance tonneau, hzs ‘The thrifty man. nding the newspapers come 7 of fe plaisant, comm € late on th bility t fewer moving parts than any 4-cylinder car made. vieoe the proms They became less acnspotous of Oe Price $2,000 | quality of their bookings and begged oftener for un- nee 4 truthful notices; thus coming gradually to rely rather on puffery than on the merit of performances to bring All cars have stand- in the money. pment. Write or catalogue and Of course a state of affairs like this never ds of actual per- existed in any other city than San Francisco. formances:'of MAYS: Oh, no. Nor in any other newsy : n that of the Bulletin, Cer Wayne specially not in the City of Automobile Co., ely it doesn day in any news} ich, fice in any city in the United State: In San Francisco, it seems, there js 2 ‘Theatrical Managers’ Association, Also tres which are firetraps. And the Bu/: SAUE MONET on unburdens its soul about these things thuswise: BLOCK OF SIXTH AVE., 43D TO 44TH ST. : AUTO SUPPLIES Management THOMPSON & DUNDY. i We charge ordinary busi- organized for the same purposes as the theatrical -yn- TYE DAILY’ AT. 2 AND6/O'CLOCK, <x fess advance on whole Gleate in whose machinery Wt i a wheel, ‘The local *““A Yankee Circus on Mars’”’ = the usual "fancy" prices, managers claim the right to erect firetraps and lure the TAI New A Bea ; Your money back if you public into them and at the same time to be held Now aresle Partortaec. " Immune against newspaper erticism for their goods alee aly $8. i ore you commercialism and atrocious disregard of human life. *“*The Raiders.” eee Feel . : ‘Any exposure of their disreputable and dishonest ‘on sale four weeks t ec. Prices 25¢. to $1.00. Face 34 inch, porcelai methods is to their minds an_*t unwarranted attack" in Seats $1.50 and $2.00. 1.500 unreserved seats in Bumithed brace, wa e ee, the nature of blackmail. These managers claim the she family circte, entrance on Forty-third street, 2c. | proof case. Guaranteed | Largest Importers of right to have their own shows reviewed and praised ia BOX OFFICE OPENS 9 A. M. year. Foreign Made Equipment, The Theatrical Managers’ Association is a local (rast (Continued on second page following.) comicbooks.com