Life, 1905-05-04 · page 2 of 48
Life — May 4, 1905 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page**—it is a straightforward advertisement for Pierce automobiles from May 4, 1905. The page showcases three Pierce Great Arrow models: a 28-32 horsepower Suburban Car ($3,000), a 28-32 horsepower Landaulet Car ($5,000), and a 23-32 horsepower Opera Coach ($5,000, body by Quinby & Co.). The advertisement's headline claims Pierce closed cars have "settled the question" of gasoline cars' suitability for both social occasions and touring—positioning them as practical for "American Conditions and American Temperaments." The page concludes with a notice that Pierce is offering $1,000 in prizes for body design competitions, closing June 1st. This is commercial promotion, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VOLUME XLV, This illustration shows the Pierce Great Arrow 28-32 Horse- Power Landaulet Car, Price, $5,000. Pierce Great Arrow 28-32 H. P. Opera Coach. The Pierce Closed Car has settled the question of the adaptability of a gasoline car to social usage as well as to ordinary touring. These three cars shown here represent American Cars for American Conditions and American Temperaments The American people do not to-day recognize any car, American or foreign, superior to the Pierce car. This is the result of six years of intelligent, consistent American car-building. THE GEORGE N. PIERCE COMPANY, Buffalo, N. Y. y, paalacsurers of Pietee Crelet. $1000 in Prizes The George N. Pierce Company is offering prizes for designs for bodies for open and closed cars and for color schemes adaptable to the cars they are now building. Three first prizes and three second prizes, aggregating one thousand dollars. Competition open to any one. Closes June rst. Men of prominence will act as judges. Full particulars and specifications sent on request, free.