Life, 1903-09-03 · page 25 of 32
Life — September 3, 1903 — page 25: what you’re looking at
What you’re looking at
This page is primarily **advertisements and humor anecdotes** rather than political cartoons. The main content includes: 1. **Pommery Champagne ad** (top left): A luxury import advertisement targeting affluent consumers who appreciate quality beverages. 2. **Evans' Ale ad** (top right): A competing beverage advertisement using taste-based marketing. 3. **The Equitable Life Assurance Society ad** (center-right): An insurance company promoting endowment policies, emphasizing family financial security—a major concern for early 20th-century breadwinners. 4. **Humorous anecdotes** (left side): - "Pierre du Mauros" story satirizes a Parisian café owner who adapts his business model by catering to wealthy women's social needs, transforming it into a high-end establishment - "His Accommodating Memory" jokes about exaggerated storytelling - The final exchange mocks overly fastidious courtship etiquette The page reflects **early 1900s concerns**: luxury consumption, entrepreneurial adaptation, family financial planning, and social pretension among the affluent classes that Life magazine typically satirized.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
POMMER Y You cea’? padas an Ale without trying it! Cvans’ CHAMPAGNE By the sea, as well as in town, those who know and appreciate the best in- variably order Pommery Those who know it wonder why there's any other. ‘ CHARLES GRAEF & CO., Sole Agents for the United States ‘Any place. Anywhere, 82 Beaver Street, New York ‘DD IERRE DU MAUROS had a little place on the Avenue where he sold a table Chote luncheon for fifty cents, to women only. A proportion of women patronized him, and men sometimes came in after the women. That is to say, there would be a woman, an interval, and then a man. It was only par- tially successful. Du Mauros called it a café. Being keen, he began to notice that the women ate very little, but talked a great deal. So he cut the fare to chocolate and Parker House rolls. Men left, but more women came. It was a lunch room then, One day a Society woman asked if she might inhale a cork-tip. Du Mauros smiled and consented. He was obliged to refuse, however, when she requested a John Drew ] fip, and to turn down seventeen separate | demands for cocktails. There were many | murmurings, and Du Mauros dreaded the fu- ture. Then he got an inspiration and a i liquor license, bounced all the help, pur- chased a lot of Persian rugs and Japanese swords, put on Yale locks, drew the shades and lighted red lamps, perfumed the place with sandalwood, laid in a two-thousand-dol- Jar consignment of Scotch whiskey, gin, absinthe, creme de menthe, Curacoa, Chianti, eighteen brands of Egyptian cigarettes, 4 curled his moustaches, and opened a tea- Troom. You can get anything there but beer or tea. The “L” jam is nothing compared to it. Norman Harris. ‘TQARMER HONK: It kinder strikes me that a good many things that your Uncle Zimri recollects never happened. Farwer Hornpeak: Yep! Uncle Zim ‘pears to have sort of a creative memory. | His Accommodating Memory. a IS SISTER: Pooh, Dick, that’s no way to kiss agirl. If you ever get married, what do you suppose your wife would think of such a kiss? “Hm! I don’t expect to marry a con- noisseur of kisses.” THE FRUIT ©. ' of your foresight now\ $26 may be gathered just \?" when you need it,if you take an Endowment in the Equitable Life Assur. ; ance Society. __ \ And meanwhile’ your family is protected. Vacancies for men of character to act as representatives Apply te GAGE E TARBELL 2% Viee President ( ¥ HENRY B.HYDE y 14 , FOUNDER ¢ For full information fill out this coupon, or write THE EQUITABLE LIFE ASSURANCE SOCIETY of the United States Dept. No. 27 120 Broadway, New York Please send me information regarding an Endowment years of age. Names o. 2103s. con IS ee Address... comicbooks.com