Life, 1898-09-08 · page 17 of 20
Life — September 8, 1898 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains product advertisements from early Life magazine, reflecting turn-of-the-century consumer culture. Key ads include: - **Prudential Insurance**: Promotes life insurance as essential family protection, using a pastoral mountain image to suggest security and stability. - **Club Cocktails**: Markets pre-mixed drinks to middle-class households, suggesting they replace tonics of unknown composition and would energize tired shoppers and working husbands—reflecting both gender roles and the novelty of packaged alcohol products. - **S. Rae & Co. Olive Oil**: Claims chemical purity and superiority, addressing consumer concerns about adulterated foods (a genuine problem in this era before FDA regulations). - **Other products**: Dr. Jaeger's outdoor wear, Veeder cyclometers, Sweets candy. The ads reflect anxieties about quality, health, and family welfare in an era of growing industrial production and consumer skepticism about product authenticity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BOTTS oavciva: ANCO _ Light 1 bination suits, The Prusteatial offers Tate and. Flannel, shirts, Stockings, Abdominal band- the best of all that is ages. Plaid Capes, Shawls. . - | Blankets. Sleeping Bags. etc. fy gcod in Life Insurance, ‘suited to the requirements + of the whole family. THE PRUDENTIAL INSURANCE COMPANY OF AMERICA. ||| Jouw F Davoen, Pres, Hone OFFICE, NEWARK.N.J. What Bre | PeScaais) | Drinks that aro famous the world over. Made from the best of liquors and used by thousands of men and women In thotr own homes in place of tonics, whose composition is un- known, Are they on your sideboard? jashville, Bros- Would not such a drink put new evar rehiere winerpensend g life into the tired woman who has “highest awards tothe = shopped all day? Would it not bo the drink to offer to the husband I when ho returns home after his day's businvss? Choice of Manhattan, Martini, Tom or Holland Gin, Vermouth, York or Whiskey is offered. For sale by all Fancy Grocers and Dealers rally, or write to 2 G. F. HEUBLEIN & BRO., Hartford, Conn. 30 Broadway, New York. 20 Piccadilly, W. London, Eng. een The Best | is the “Cheapest | PLEASE Rae’s Olive Oil is both the best TRY and cheapest, quality quality considered. The Chemical Analysis of S. Rae & Co.'s Finest Sublime Pete made Sept. 15th, 1896, PANDY CATHARTIO [by the Ledoux Chemical Laboratory, declares it to be “unadulterated by admixture with any other oil t is free from rancidity and all \ ieee and kaizable qualities and tof Seperior S. RAE & CO., Leghorn, ae | Established 1836, comicbooks.com