Life, 1897-04-15 · page 32 of 34
Life — April 15, 1897 — page 32: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine (circa 1896, based on the date visible). It contains no political cartoons or satire—just commercial advertisements typical of the era. The ads promote various products: Rhine Violets perfume and toilet water, olive oil, Vin Mariani (a wine tonic endorsed by opera singer Emma Calvé), Beeman's Pepsin Gum, and Club Cocktails. One ad features a chemical laboratory's certification of olive oil purity—a marketing technique reassuring consumers of product authenticity. **Historical context for modern readers:** These advertisements reflect the late-Victorian era's attitudes: celebrity endorsements for medicinal wines (Vin Mariani actually contained cocaine), the emerging concern with food purity (the oil certification), and mail-order shopping from international suppliers. The "Avoid Imitations" warning suggests counterfeit products were common commercial problems. The overall tone emphasizes luxury goods and scientific validation—appeals designed to persuade affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
scent of rare Fragrance and Delicacy. Has all the true odor of fresh natural Violets. IN latest e NO4TIIR 0 evel}. FS MULHENS & KROPFF, NEW YORK.u.s.acentsS WLR FAORFI NALA SAFE = a Moms > 9 Cliff St., New York, Sept. S5th, 1896. _ f We have purchased S. RAE & CO.’S FINEST SUBLIME ba ICCA OIL at retail in the o; market, and have submitted samples so obtained to careful chemical analysis. We find the oil to be PURE OLIVE OIL un adulterated by admixture with any other oil o1 other substance. It is free from rancidity, and all 2 other undesirable qualities, and it is of SUPERIOR 2 QUALITY AND FLAVOR. Mee CAL LABORATORY, S. RAE & CO., Leghorn, Italy. SOOO GC IIH precarerte: MARIANI WINE— THE IDEAL FRENCH TONIC—FOR BODY AND BRAIN. “TO CURE MY COLD | TOOK HOT GROGS WITH THE DELICIOUS VIN MARIANI, AND IT ENABLED ME TO SING CARMEN.” EMMA CALVE. Write to MARIANI & CO. for Descriptive Book, 75 PORTRAITS. 62 W. 18th ST., Panis:4i B4, laveeroa DC yaford sts NEW YORK. Loxpox » 230 Oxford St Indorsements and Autographs of Celebrities. y \OLET TES CZAR} (& CONCENTRATED vars Yialets) OU PERFUMES L. LEGRAND (0rizPerfomer) 44, place de la Madeloine, PARIS SEIS SEEN OF WHOM TO BUY CLOTHING ary - : HENRY KEEN, Tailor, 114 High Holborn, London, W. C. All Americans! {oiine saecer’ and the famous Swiss Silk Underwear at factor. should call or write to WAGNER & STEIN, Geneva, Switzerland. Established 1846 CHEN BEEMAN’S PEPSIN GUM Cures Indigestion and Sea-sickness, rare Initations, A better Cocktail at home than is served over any bar in the world HE CLUB~ ais MANHATTAN, WHISKEY, HOLLAND GIN, TOMGIN, VERMOUTH and YORK. So handy to have in the house; can be 3 Served in a minute's notice. You will not be 3 found just out of the necessaries to make a z cocktail. Having tried our bottled ‘Cock- 3 tails,” you will never be without them. MARTINI, eeseeeeeeeseeenenenesseesessccesooseesenecescereteeeooscsocosseseseeeh These Cocktails are made o, avsolutely pure $and well matured liquors and the mixing ¢ equal to the best cocktails served over any § } bar in the world. The proportions being ac- 3 curate, they will always be found uniform. AVOID IMITATIONS Sold by Dealers generally, and on the Dining and Buffet Cars of the principal railroads & BRO., Sole Props. : ‘Hartford, Conn. “V. London, Eng.