Life — April 15, 1897 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ay So ies 3 Sa 5 “GENUINE” BRE CHAMO INTERLINING IVES unlimited latitude in which to make the most pleasing fashionable effects, supplies tone to the finish and shape to the form. It not only drapes and shape’ the folds to the same perfection as they are pictured in the fashion plates, but keeps them in perfect * shape, free from creases or crushing when packed, sat =~ on or otherwise crushed, and thoroughly protects and preserves the material at all times under all conditions. The fashion designers having taken advantage of the artistic effects that it is possible to get with “GENUINE” FIBRE CHAMOIS, have for the Spring designs of 1897 introduced a most graceful skirt, taxing the utmost resources of the dressmakers to carry out the stylish and delicate arrangement of the garment, which can only be accomplished by the use of * GENUINE” FIBRE CHASIOIS. Those who have had experience using all the different interlinings now use only the « GENUINE” FIBRE CHAMOIS for all their skirts, puff, butterfly-wing sleeves, interlinings, etc., with full knowledge that all garments which they have interlined with the “GENUINE” FIBRE CHAMOIS can absolutely be depended on and not ruined by some poor imitation. The Latest French Skirt LATEST requires a light interlining. Experi- PARISIAN ence has taught us that silk and SKIRT cloth skirts will not flare stylishly PATTERNS F _— ; , without this support, but don’t buy will be mailed free facades g 5 to the cheap, poor, imitation inter- DRESSMAKERS linings unless you want to spoil sending their busi- SEA GH” Fhe. panei . eas (ards to: the! the set of the garment. The best Company. dressmakers’ use only the genuine. We recommend the Lip Dress Bindings. AMERICAN FIBRE CHAMOIS CO. Times Building, New York comicbooks.com