Life, 1897-04-15 · page 33 of 34
Life — April 15, 1897 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with two main commercial messages: 1. **Raymond & Whitcomb Tours** (right): A travel agency advertisement listing European and American destinations (Italy, Austria-Hungary, Alaska, Yellowstone, Florida, etc.), emphasizing luxury group travel with "absolute freedom of movement." 2. **Columbia Bicycle** (left): An advertisement for the "Standard of the World" bicycle at various price points ($100, $75, $60, $50, $45). 3. **Knox Hats** (bottom): A hat manufacturer's ad using a humorous quatrain about spring fashions. The satirical content is minimal. The top illustration ("An Easter Dance for Knox") shows stick figures in festive dress, likely satirizing Easter fashion culture. The bottom cartoon features three stylized male figures in hats with the caption mocking the "praises" of Knox hats during spring season. Overall, this represents **turn-of-century consumer culture** advertising dressed in playful illustrations typical of Life magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Raymond & Whitcomb Tours. ‘Tours tothe Old World, of various lengths, some of which will include ftaly, Austria-Hungary, Germany, Switzerland, Bel- ium, Fiance, England, reland, Scotland, Wales, North ‘Cape, Russia, etc. Visits to. the most famous cities, art centres, and points of picturesque in- terest, Parties limited in numbers, Special trains will leave New York, Boston, Philadelphia, Cleveland, Chicago, etc., during the summer for Alaska, "the Yellowstone National Park, the Puget Sound Country, the picturesque Kootenai region, Minneapolis, St. Paul, etc. These tours offer unexceptional facili- ties for visiting the Pacific Coast ia the most col fortable manner and at the same time give the passenger absolute freedom of movement. The return can be made through the Great Lakes, if desired. . Tours to Florida, Nassau, Jamaica, Round the World, etc., in season, Descriptive pamphlets can be had on application. Send for circulars, mentioning the tour desired. RAYMOND & WHITCOMB, 81 East 14th Street, Union Square, New York. 296 Washington St., Reston, Mass. ros Chestnut St., Phitadelphia, Pa. aso Arcade Building, Cleveland, O. 95 Adams St., Chicago, Ill. “THE HATS THAT BLOOM IN THE SPRING ONLY OF ‘KNOX’ HIS PRAISES 1