Life, 1896-10-08 · page 15 of 18
Life — October 8, 1896 — page 15: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or editorial content. It showcases patent medicines and consumer products typical of early 20th-century American marketing. The central image—"The Doctor Says"—features a physician recommending Anheuser-Busch's Malt-Nutrine as a medicinal tonic. This reflects the era when breweries marketed beer as health products, claiming nutritional and medicinal benefits. The "doctor endorsement" was a common advertising strategy before modern FDA regulations. Surrounding ads promote now-dubious remedies: Schering's Piperazin Water for gout and kidney troubles, Wright's Paragon Headache Remedy, Beeman's Pepsin Gum for digestion, and Whitman's instant chocolate. The Hartford Tires ad alone offers genuine consumer goods. **For modern readers**: This page reveals how unregulated patent medicine marketing exploited medical authority. Alcohol and untested compounds were sold as cure-alls without scientific evidence—practices that would be illegal today. The ads reflect genuine period beliefs in "tonics" and "vitalization" that lack modern pharmacological basis.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RK, Stearns, | a SCHERING'S ERAZIN ° A Extracto BEEF, We're sure to want it wherever we go.” {Overheard on “the Limited.”) Sor Sale by Druggists. Liver, and all Uric — Troubles. PIPE Pawrnier Face. * LeHN & FINK, Agents, New York. WATER WILL ‘CURE, ote AR wen The Doctor Says that a tonic is need- ed. Perhaps he pre- scribes one. If he is an intelligent, up to date physician the chances are that he advises the use of ANHEUSER-BUSCH). ° Syuliine TRAOS MARK. —ihe food drink. Malt-Nutrine is a wonderful vitalizer and flesh builder—recognized and recommended as such by the medical profession in general. For sale by all druggists. Prepared by ANHEUSER-BUSCH BREWING ASSOCIATION, ST. LOUIS, U. S. A. Sena for handsomely illustrated colored booklets and other reading matter NEW YORK DEPOT, 24 and 27 WEST STREET. Gravel, Calculus, Lasy { 5 A delicious drink in- ‘tantly made from WHITMAN'S. INSTANTANEOUS CHOCOLATE. Perfect In davor and ual t up in id balf-pound tins. Vesuvius “ Inside your head You know how that feels Indigestion, Insomn Overwork—posainie enuses: Wright's Paragon licadache Kemedy the Cure, certain as the sunrise. No aclentific truth more wonderful than tbe amount of positive r= Nef contained in one small wafer. Down goes the wafer—away goes the beadacbe—up go your spirits. That's the process. A large box of Paragon {Headache Kemedy postpaid on receipt of % cts. in stamps, or sample free if you will send youraddress. Alldruguists. Agents Wanted inevery HAS, WRIGHT & CO, county in the 0. S Man'tg. Chemists. DETROTT, MICTL WW’ KG J THE ORIGINAL Pepsin Gum CAUTION. —Seo that the ‘each Beeman’s . fnator: ” Pepsin Ghewing Gum. AX DWWNW'iy©Oo '] NG Wii The race for popularity is won Z vy HARTFORD TIRES, the @ cricinal single tubes. THE HARTFORD RUBBER WORKS CO. HARTFORD, CONN. Philadelphia. ‘Toronto. \\NW’’w'w“we~éa Ww J }) |) New York. Chicago. ‘Minneapolis. Wisdi«iooo’W AN Www Ww) ~~ Z WN 4#s comicbooks.com